Cutting-edge Billboard Is Designed to Boost Local Economy

CLARENCE-ROCKLAND, Ontario, March 16, 2015 /PRNewswire/ -- Patrick Brunet is combining grass-roots principles and cutting-edge technology to help promote local businesses in the Clarence-Rockland area of Ontario.

Photo - http://photos.prnewswire.com/prnh/20150313/181564
Photo - http://photos.prnewswire.com/prnh/20150313/181565

Brunet, president of Allea, a web design, mobile app digital advertising company in Clarence-Rockland, has designed an outdoor community billboard that will be installed at the entrance of the city, encouraging commuters to buy and shop locally. About 20,000 to 25,000 cars pass this location every work day.

"It is LED-based billboards with a community feel," explains Brunet. "The billboards face both sides of the traffic. They are accessible from the Internet and can be managed from anywhere to publish ad campaigns for businesses."

In addition to local businesses, the Clarence-Rockland area has attracted many chain stores and brand-name companies. Advertising through the new billboard will encourage area residents to buy and shop locally. Brunet estimates that every dollar spent in local businesses will result in 45 cents being re-invested locally.

"We plan to use our local presence and our continued involvement in the business community to our utmost advantage," he says. "There has been a population growth of almost 12 percent over the past five years."

The billboard project is, however, a costly one with a start-up estimate of $260,000. This includes the physical structure, electronics, programming and support software as well as leases, permits and legal fees.

A regional development corporation, PRCDC (www.sdcpr-prcdc.ca), has agreed to a $57,500 business loan and Business Development Canada (www.bdc.ca), the only Canadian bank dedicated exclusively to entrepreneurs, is also committing $40,000 to the project. Brunet, who has sunk a significant amount of his own money into this venture, has launched Indiegogo and FundRazr campaigns to raise $125,000 for the purchase of the equipment.

The Indiegogo campaign page can be viewed at www.indiegogo.com/projects/community-message-center. The FundRazr campaign page can be viewed at www.fundrazr.com/campaigns/cxKj9/ab/64a9Yf.

Donations of any amount are welcome. For a $20 contribution, backers will receive 12 seconds advertisement space every day for four weeks. A $500 pledge gets you six 12-second ad spots every hour and every day for four weeks.

For additional information, visit www.indiegogo.com/projects/community-message-center; www.fundrazr.com/campaigns/cxKj9/ab/64a9Yf; the Allea website, www.alleasolutions.com; or the Allea Facebook page, www.facebook.com/AlleaSolutions.

Brunet can be reached directly at Email.

Media Contact:

Patrick Brunet
Allea Solutions
888-527-0509
Email
http://www.alleasolutions.com
Clarence-Rockland, Ontario, K4K-0E4
Canada

SOURCE Allea Solutions

Related Links

http://www.alleasolutions.com