Cutting Edge Unveils Its Men's Grooming Collection in Time for the Holidays

The award-winning brand's hypoallergenic hair clippers, beard trimmers and shavers are available at Walmart for under $50

WOODBRIDGE, N.J., Oct. 12, 2026 /PRNewswire/ -- Cutting Edge, the award-winning men's grooming brand manufactured by Jem Global and sold at Walmart, unveils its full grooming collection in time for the holiday season. The brand was named Circana's 2026 U.S. Emerging Leader in Personal Care. The award recognizes the brand with the largest dollar percentage increase in U.S. sales in its category, based on Circana's independent retail tracking data. Every tool features hypoallergenic ceramic or titanium coated blades that deliver a close shave and a precise trim on all hair types, especially curly and coiled hair. Priced from $39.99 to $49.99, the collection gives holiday shoppers four gift options for men and a grooming staple for year round use.

Hypoallergenic Blades with a Focus on Skincare
Cutting Edge treats men's grooming as skincare. For men with coarse, curly or coiled hair, a close shave or a crisp beard line can lead to razor bumps, ingrown hairs and irritation. The dark marks and hyperpigmentation that follow can last long after the shave. The brand's hypoallergenic blades are designed to help prevent razor bumps and post-shave hyperpigmentation for men with sensitive skin. The ceramic blades also resist heat, which helps maintain comfort during use.

A study published in June 2026 in the International Journal of Dermatology compared more than 16,000 adults using U.S. medical records. Researchers found that patients with pseudofolliculitis barbae, commonly known as razor bumps, had approximately twice the hazard of developing keloid scars compared with matched patients with seborrheic dermatitis, another common skin condition.

Cutting Edge is owned and manufactured by Jem Global, a Woodbridge, New Jersey company with two decades of manufacturing experience across personal care, audio, lighting, toys and automotive products. Founded in 2017, Cutting Edge was developed to serve men whose hair texture and skin needs were often overlooked by traditional grooming tools. That manufacturing background allows the brand to bring professional grade hair clippers, beard trimmers and shavers to consumers at accessible prices.

The Collection
The Cordless Hair Clipper ($49.99) is designed for haircuts at home. A hypoallergenic ceramic blade, an adjustable taper lever and six guide combs give users control over fades, trims and blending across hair textures. The ceramic blade resists heat, and the clipper includes an LCD display and USB charging.

The Dual Speed T Blade Trimmer ($39.99) is a beard trimmer built for shaping, outlines and detail work. A titanium coated stainless steel blade and a dual speed motor handle thick or fine hair, while six guide combs adjust the trim to different beard lengths and hairstyles. A digital display shows the remaining battery life in minutes. The kit includes a cleaning brush, blade oil and a travel bag.

The Rechargeable LCD Head Shaver ($49.99) features five pivoting rotary heads with hypoallergenic titanium coated blades. The heads follow the contours of the head, neck and face for a close shave. The waterproof electric shaver can be used dry or wet with foam or shaving gel. It includes an LCD battery display and USB charging.

The LCD Full Body Hair Trimmer ($49.99) extends the collection to body grooming. A hypoallergenic ceramic blade and an adjustable guide comb provide a precise trim at a chosen length. A built-in light improves visibility, including in sensitive areas. The fully waterproof body trimmer can be used in the shower, and the LCD indicator shows the remaining battery.

Holiday Gifting and Availability
Together, the four tools cover grooming needs between barber appointments, from maintaining a neckline and beard outline to refreshing a shaved head or trimming body hair. Holiday shoppers can choose a single gift based on how a man wears his hair or build a complete grooming routine.

Cutting Edge products are available at Walmart and directly from the brand. For more information and to shop the collection, visit CuttingEdgeShave.com.

For media inquiries on Cutting Edge or their line of products, please contact BPM-PR Firm at 877-841-7244 or [email protected].

About Cutting Edge
Cutting Edge creates premium grooming tools designed for the diverse needs of today's consumers. Recognizing that traditional grooming products often overlook textured hair, skin types, and grooming routines, the company develops professional-grade trimmers, clippers, and grooming tools that deliver barbershop-quality performance at home. Every product is engineered with innovative technology, quality craftsmanship, and modern design, including hypoallergenic blade technology that helps reduce razor bumps and irritation while providing a more comfortable grooming experience. As part of Jem Global, Cutting Edge combines decades of manufacturing expertise with a commitment to innovation, inclusivity, and exceptional value. For more information, visit CuttingEdgeShave.com.

Media Contact:

Monique Tatum
BPM-PR Firm
[email protected] 
1.877.841.7244

SOURCE Cutting Edge