WOONSOCKET, R.I., Aug. 11, 2014 /PRNewswire/ -- CVS/pharmacy, the retail division of CVS Caremark Corporation, today announced a cause marketing campaign to support Boys & Girls Clubs of America's Great Futures Campaign, a new initiative to raise awareness about the critical role of out-of-school time, and empower the next generation of youth on their path to a great future. August 10-23, 2014, CVS/pharmacy will donate 1 percent of purchases of select Back to School products, up to $125,000, in support of the Great Futures Campaign.
When school ends at 3 p.m. each day, 15 million kids in America have nowhere to go. Without a structured schedule after school, kids are left unguided, unsupervised, and potentially unsafe. They are more prone to violence, childhood obesity, and dropping out of high school. The Great Futures Campaign aims to open more doors for America's kids and encourage them to learn, inspire them to lead, and motivate them to be healthy.
"We're thrilled to partner with CVS Caremark in support of the Great Futures Campaign," said Julie Teer, Senior Vice President of Resource Development at Boys & Girls Clubs of America. "Together, we will help raise awareness of the challenges that today's youth face and also highlight the important role out-of-school time plays in a child's life."
Beginning August 10, CVS/pharmacy customers can support the Great Futures Campaign when they visit their local CVS/pharmacy store and purchase Back to School essentials. This partnership aligns with the mission of the CVS Caremark All Kids Can philanthropic program, which was created to help kids to be the best that they can be. Through All Kids Can, the company is committed to supporting nonprofit organizations like Boys & Girls Clubs of America that provide local communities with innovative programs and services focused on helping children succeed in life.
"CVS Caremark and Boys & Girls Clubs of America share a commitment to helping all kids on their path to better health," said Eileen Howard Boone, Senior Vice President of Corporate Social Responsibility & Philanthropy at CVS Caremark. "Through support of the Great Futures Campaign, CVS Caremark and our customers will help ensure that youth nationwide have a safe and nurturing environment where they can reach their full potential."
To learn more about the Great Futures Campaign or to make a donation, please visit www.greatfutures.org.
About CVS Caremark
CVS Caremark is dedicated to helping people on their path to better health as the largest integrated pharmacy company in the United States. Through the Company's more than 7,700 retail pharmacy stores; its leading pharmacy benefit manager serving nearly 65 million plan members; and its retail health clinic system, the largest in the nation with more than 860 MinuteClinic® locations, it is a market leader in mail order, retail and specialty pharmacy, retail clinics, and Medicare Part D Prescription Drug Plans. As a pharmacy innovation company, CVS Caremark continually strives to improve health and lower costs by developing new approaches such as its unique Pharmacy Advisor® program that helps people with chronic diseases such as diabetes obtain and stay on their medications. Find more information about CVS Caremark at http://info.cvscaremark.com/.
About Boys & Girls Club of America
For more than 100 years, Boys & Girls Clubs of America has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more on Facebook and Twitter.
Joanne Dwyer, CVS/pharmacy
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Eva Pereira, RF|Binder