DADA Education Foundation, Secretary of State Celebrate Continuation of Courageous Persuaders Program in Michigan

Jan 19, 2010, 12:09 ET from Detroit Auto Dealers Association

DETROIT, Jan. 19 /PRNewswire/ --


Press Conference to Announce Continuation of Courageous Persuaders Program in Michigan; Partnership with Secretary of State Terri Lynn Land


Detroit Auto Dealers Association (DADA) President Bill Perkins, the Honorable Terri Lynn Land, Michigan Secretary of State


Thursday, January 21, 2010, 10:30 am


Michigan Secretary of State Auto Show Exhibit, Cobo Center Concourse


The DADA and the Honorable Terri Lynn Land will gather to discuss the ongoing partnership and previous success of the Courageous Persuaders program, which celebrates 10 years of positively impacting underage drinking since its inception by founders John Barczyk and Judge Michael Martone.

The unique Courageous Persuaders program encourages high school students from across the country to create 30-second TV ads to discourage underage alcohol use. Ads are aimed at – then reviewed – by middle school students who vote on the most persuasive message against underage drinking. Creators of the winning ads receive more than $14,000 in scholarships from Courageous Persuaders and sponsors USA Today, State Farm Insurance, ADCRAFTER, New York festivals, and the Cianciolo Foundation. Critical to the success of the program is the support received from the Michigan Secretary of State, including showing the winning videos throughout Michigan at all branch offices.

Interview and photo opportunities will be available after the press conference, at approximately 10:45 pm. Please contact DADA's Sandy Herp, or Joe Rohatynski 313.378.6570.

Contact: Sandy Herp/DADA


SOURCE Detroit Auto Dealers Association