DaDaABC Partners with Highlights to Put Kids on a Path of the Lifelong Love of Reading

Followed by Pearson and National Geographic Learning, the alliance with Highlights strengthens DaDaABC's lead in the increasingly competitive online English education industry, where high quality international educational resources are the key to success.

Highlights magazine is composed of four parts, namely, Reading, Puzzles, Activities and Bonus Page.  Filled with features that help build important skills while playing, High Five Magazine helps children develop their visual sense and vocabulary, boost thinking power, build self-confidence, expand empathy and develop basic concepts of science, nature and art.

With its newly adopted Highlights course, DaDaABC helps children to become their best selves by publishing content and creating experiences that engage, delight and foster joyful learning. To meet children's varying needs, content is produced for children in three different age groups. Highlights Hello is for those from birth to 2, High Five for children from 2 to 6, and the Highlights series for youngsters from 8 to 12.

"We have always been hoping to use quality educational content to open the door for children to understand this world and expose them to more possibilities," said Grace Zhi, the founder and CEO of DaDaABC, "This is an important reason why we struck the strategic alliance with Highlights, who shares this vision with us."

The Highlights magazines have already exceeded 1 billion in printing volume and won several major awards in the educational industry. They are being recommended by authoritative organizations including Disney and the U.S. Education Federation.

Founded in 1946, Highlights has been devoted to "Fun with a Purpose" for more than 70 years, helping millions of children to become their best selves. Today, Highlights is not only a household brand in the United States, but also a source of enlightenment for several generations of children around the world.

Behind the success of Highlights magazines, in both sales volume and accolade, lies the fundamental belief that "children are the world's most important people and reading experiences should be highly personalized," Michael Davis, the Managing Director of Asia Highlights for Children, continued, "Highlights helps children to become their best selves by publishing content and creating experiences that engage, delight and foster joyful learning which will benefit the lifelong love and habit of reading."

In addition to investing heavily in introducing original English material widely used in international schools, DaDaABC has also adapted imported material to Chinese learners to make learning more effective with several dozen minor courses such as painting, singing, seeing films and listening to music.

"With available access to splendid reading material such as Highlights magazine, our registered students will see outstanding improvement of their language skills while cross referencing with Lexile reading chart," Joyce Shen, Vice-President of Education at DaDaABC said, "Meanwhile DaDaABC will also continue to grow by investing further in educational research and resources and improving its core completeness."

About DaDaABC 

Founded in 2013, DaDaABC is the most innovative English training institution in China and has become one of the country's most successful intelligent English learning platforms for children. It won more than 15 awards and recognitions in 2016. DaDaABC has developed a leading English training system focused on one-on-one online tutoring and encouraging youngsters to learn and practice while having fun with instructors. The company has announced a total of 500 million RMB raised in Series B and Series B+, which will be used for market expansion, curriculum development and the improvement of the learning experience. DaDaABC helps students from mainland China, Hong Kong, Taiwan, South Korea, Japan, France, Germany and other non-English speaking countries. For more information, please visit: http://www.dadaabc.com/teacher/job

About Highlights for Children

Highlights for Children Inc is devoted to providing "Fun with a Purpose". The global family-media brand has helped children to become their best selves for generations. In addition to its flagship magazine (Highlights), the company's other offerings include a preschool magazine (High Five), a bilingual magazine (High Five Bilingüe), an infant and toddler magazine (Hello), a children's book company (Highlights Press, which includes Boyds Mills Press), puzzle book clubs and a variety of digital products. Connect with Highlights at Facebook.com/HighlightsForChildren and on Pinterest.com/FunWithAPurpose.

SOURCE DaDaABC