NEW YORK, June 8, 2017 /PRNewswire/ -- Daily Harvest–a subscription service that delivers premium, healthy, easy-to-make superfoods directly to customers' freezers–announced today that Oscar Award-winning actress and founder of Goop Gwyneth Paltrow and 23-time Grand Slam tennis champion, entrepreneur and fashion icon Serena Williams have joined the company's Series A financing round. Paltrow and Williams join a round that includes Collaborative Fund, WME Ventures, 14W, and Rubicon Venture Capital, as well as angel investors Nick Brown, Natalie Massenet, and Carter Reum, among others.
"Serena and Gwyneth immediately understood our mission to provide convenient foods without nutritional compromise, and their passion for what we are building will make them instrumental members of our investment team," said Rachel Drori, Founder and CEO of Daily Harvest. "As we continue to grow the Daily Harvest brand, partnering with like-minded investors furthers our mission to redefine the frozen food category. We're excited to educate and inspire Americans across the country to incorporate healthier foods into their busy lives."
Daily Harvest is one of the fastest-growing companies in the direct-to-consumer food space, delivering frozen, single-serving, organic smoothies, soups, overnight oats and chia puddings made with farm-frozen ingredients. Since launching nationwide just one year ago, the company has shipped more than 1 million smoothies. This exciting milestone coincides with the closing of the latest investment round.
"Frozen food gets a bad reputation but it's actually a very practical way to consume nutrient dense- foods. Most people don't have access to farm fresh produce year-round and often times the produce available in the grocery store was picked before peak ripeness and then traveled a far distance to the store while its nutrients degraded," said Paltrow. "Farm-frozen produce is picked at its nutritional peak, retains more nutrients and its more readily available to everyone. For this reason Daily Harvest really resonated with me and I am so excited to get behind a revolution in frozen with my investment."
"I invest in businesses that operate with sincerity and integrity and deliver a pure and uncompromised product," said Williams. "Daily Harvest reflects this strategy through both the team of employees and investors Rachel has developed, as well as delicious, healthy and convenient food. I'm excited about Daily Harvest's future as a female-led business and I look forward to helping more people gain access to nutritious meals.
"Daily Harvest is reimagining the frozen food space by delivering high quality, delicious options directly to your home," said Beth Ferreira, Managing Partner of WME Ventures. "Rachel and her team have built a lifestyle brand that has captivated consumers as well as many of our clients. As shoppers continue to shift their purchases online for groceries and health foods, Daily Harvest is poised to be a leading innovator."
Daily Harvest is a business born from personal need. Drori felt the way she aspired to eat and the way she had time to eat were always in conflict. This problem, and Drori's solution to it, rang true with Paltrow and Williams, as it has with tens of thousands of Americans.
For more information, please visit Daily Harvest here: https://daily-harvest.com/
ABOUT DAILY HARVEST
Founded in 2015 Daily Harvest delivers convenient superfoods to your freezer with 23 flavor combinations of smoothies, soups and activated bowls (chia parfaits and overnight oats). Each cup is co-created by our team of nutritionists and Michelin-trained chefs and come packed with exotic superfoods, whole, organic fruits and vegetables, and no refined sugars or preservatives. Each is perfectly portioned; so all you have to do is take a cup out of the freezer, add your liquid of choice and blend, heat, or soak. All produce is picked at peak nutrition and frozen on the farm, so it's just as fresh and nutritious as the farmers market.
We are a national direct-to-consumer e-commerce company based in New York City, delivering nationwide across the United States.
SOURCE Daily Harvest