Dale Earnhardt Jr. and Racing Barber Steve Ellsworth to host "Suave Men Heritage and Hair: A Discussion with the Icons of Speed and Style" at Michigan International Speedway
Event highlights Suave Men® Heritage Edition™ line, inspiring men to pay more attention to their hair-care routine for a well-groomed look
ENGLEWOOD CLIFFS, N.J., June 12, 2015 /PRNewswire/ -- Suave Men®, America's number-one men's shampoo brandi, is teaming up with a few legendary men – including NASCAR driver Dale Earnhardt Jr. and Steve Ellsworth, barber to NASCAR drivers and personalities like Dale Earnhardt Sr. – to host "Suave Men Heritage and Hair: A Discussion with the Icons of Speed and Style."
This special event, created to highlight the Suave Men® Heritage Edition™ line of products, will take place at Michigan International Speedway on June 12, the eve of the NASCAR XFINITY Series race. It will be held at the "Speed and Style Salon," a 1937-era replica barbershop built to commemorate the year the Suave Men brand launched. As part of the event, Mr. Ellsworth will use Suave Men® Heritage Edition™ shampoo and styling products to wash and style several pit crew members hair from Earnhardt Jr.'s team, JR Motorsports. Joined by No. 7 Suave Men Chevrolet driver Regan Smith, Earnhardt Jr. and Ellsworth will also host a Q&A discussing the evolution of the American gentleman and how men today approach hair care.
It is all being done to help men understand the importance of choosing hair products made specifically for men. Research has found that 70 percent of men agree that being well groomed gives them more confidenceii, and surprisingly, four in five guys don't use a men's shampoo or styling product in the average weekiii.
The reason for this dichotomy is simple. "Many men are in the habit of just grabbing whatever happens to be in the shower, even if it's a women's shampoo," said Rob Candelino, vice president of marketing for hair care at Unilever North America. "As a result, they may not look and feel their best. Guys should be confident to know that there is a shampoo and styling products specifically made for them so they can look and feel their best."
Earnhardt Jr. understands the connection between looking one's best and walking tall. "Whether we realize it or not, we're always making an impression," he said. "Appearance is a great indicator on how confident a driver is. There is no career, trade, or situation where a guy shouldn't feel confident in the way he looks. Confidence is a big factor in being successful, whether it's on the track or elsewhere."
Earnhardt Jr. and Smith will be joined at the "Speed and Style Salon" by Ellsworth, who has owned a barber shop since 1984 in Kannapolis, N.C. – the hometown of the Earnhardt racing family. Ellsworth has been the barber for numerous NASCAR drivers and personalities throughout the years.
Ellsworth understands the connection between appearance and confidence, and of using the right hair products. "I get asked a lot of questions about hair by the guys who come to my barber shop," he said. "They ask me for tips all the time. And one big tip I want to share is: don't get out of the shower smelling like flowers. So many of my customers just use whatever their wife or girlfriend uses. I tell guys to make sure they use shampoo made for men. It gets the job done right and you look and feel sharp."
The new Suave Men® Heritage Edition™ is a vintage-inspired line of hair products crafted from the best of the old and new to help the modern man get a well-groomed look. It includes:
- Classic Clean 2-in-1 Shampoo + Conditioner, with arginine and vitamin E, known to energize
- Thick & Full 2-in-1 Shampoo + Conditioner, with wheat protein and fiber actives, known for their fortifying benefits
- Deep Clean Shampoo, with eucalyptus and ginger root, known for their invigorating benefits
- Deep Moisture 2-in-1 Shampoo + Conditioner, with coconut oil and biotin, known for their hydrating benefits
- Classic Styling Pomade, with just the right amount of sophisticated shine for a smooth finish
- Matte Styling Gel, which leaves hair easy to style without all the stiffness or shine
For more information about Suave Men® or the Suave Men® Heritage Edition™ line, visit www.suave.com/men.
ABOUT UNILEVER UNITED STATES, INC.
Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating approximately $8.5 billion in sales in 2014.
Unilever's Sustainable Living Plan (USLP) aims to double the size of its business, while reducing its overall environmental footprint and increasing positive social impact. The USLP is Unilever's strategic response to the challenges businesses face operating in an uncertain and volatile world. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.
Unilever ranked number one in its sector on the 2014 Dow Jones Sustainability Index.
All of Unilever's global factory network, as well as its US non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.
For more information on Unilever US and its brands visit: www.unileverusa.com
To connect with Unilever US via Facebook visit: www.facebook.com/unileverusa
To connect with Unilever US via Twitter follow: @unileverusa
To learn more about taking small actions that can make a big difference visit: https://www.projectsunlight.us
ABOUT JR MOTORSPORTS
JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR's 12-time Most Popular Driver and winner of more than 40 NASCAR-sanctioned races. JR Motorsports competes in multiple racing divisions, including the NASCAR XFINITY Series, in which it won the 2014 championship with 18-year-old Chase Elliott. The company competes in regional late model divisions, in which it just earned its second championship in three years. To learn more about the organization, its drivers and its sponsorship opportunities, visit www.jrmracing.com.
Media Contacts:
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i According to 2014 Nielsen unit sales
ii Mintel report
iii TNS Habits and Experience Study
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SOURCE Unilever
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