Dallas Pets Alive! Launches Marketing Campaign Aimed at Helping Lonely Dallasites Find Four-Legged Companionship

DALLAS, Sept. 25, 2018 /PRNewswire/ -- Dallas Pets Alive! launched a marketing campaign to help North Texans find joy in animal companionship. The campaign highlights the sadness of a frisbee with no one to catch or a bone with no one to chew. 

The campaign video shows humans that love walks in the park, a game of fetch and snuggles on the couch, but without a four-legged companion. Once the humans rescue an animal from Dallas Pets Alive! they happily do all the activities they love with their new friend.  

The new campaign can be viewed on the Dallas Pets Alive! website at www.dallaspetsalive.org. Short form social clips are also available. Click here for downloadable hi-res campaign imagery. 

Campaign creative consulting was provided by Saatchi & Saatchi and production was provided by Lucky 21.

ABOUT:
Dallas Pets Alive!
Dallas Pets Alive! is a volunteer-driven, nonprofit rescue group dedicated to promoting and providing resources, education and programs to eliminate the killing of companion animals. Dallas Pets Alive! focuses on pulling pets from the rescue list at Dallas Animal Services and on proactive measures to reduce the number of animals entering the shelter. Their goal is to one day make Dallas a no-kill city. www.dallaspetsalive.org

Saatchi & Saatchi
Saatchi & Saatchi is known for its outstanding creative ideas that generate powerful emotional connections between consumers and products. The Saatchi & Saatchi network spans 114 offices and counts 6,500 employees across 67 countries. Global clients include HSBC, P&G, Toyota, Visa and GSK. Saatchi & Saatchi is part of Publicis Communications and has offices within Publicis One, both of which are key divisions of Publicis Groupe, the world's third largest communications group. www.saatchi.com

Lucky 21
From the directors to the production team, Lucky 21 pursues creativity with a great voracity, bringing a contagious energy and tireless drive to each collaboration. They'll admit to being obsessed with what they do, and why not? At the end of the day, giving everything they've got just comes with the territory. That territory is a complex landscape where hilarity, performance, and striking vistas thrive. Visit Lucky 21 here: www.lucky21.us

MEDIA CONTACTS:
Krystal Morris
Dallas Pets Alive! 
[email protected]

Jana Hartline
Saatchi & Saatchi
[email protected]

Jessie Nagel
Lucky 21
[email protected]

SOURCE Dallas Pets Alive!

Related Links

http://www.dallaspetsalive.org