Dana Milkie Joins ABC Financial as Vice President of Club Support

Dec 27, 2010, 15:12 ET from ABC Financial

LITTLE ROCK, Ark., Dec. 27, 2010 /PRNewswire/ -- ABC Financial (ABC) is pleased to announce the appointment of Dana Milkie as vice president of club support. Paul Schaller, ABC Financial president, made the announcement today.

Milkie, who will be based in ABC's headquarters in central Arkansas, will oversee club support and franchise support in new and existing markets.

Schaller commented, "Dana's vast business experience and his expertise in the fitness industry makes him a valuable asset to our team. I believe that he will be able to successfully continue the development of strong, supportive relationships with our clubs and we are excited to welcome him."

Milkie is experienced in both profit growth and operational efficiency. Since 2006, he served as senior vice president of operations for a regional Gold's Gym franchise in the state of Washington. While with Gold's Gym, he increased profitability by over 50 percent, lead a cost saving project across three clubs, and introduced a nutritional product platform that generated more than $120,000 in revenue. Prior to his position with Gold's Gym, he held management positions with Brady Corporation, including director of sales and marketing.

"I am so excited to join the ABC Financial team," Milkie stated. "This organization has proven itself to have a reputation of excellent support to the clubs it serves. I'm looking forward to working with the ABC team to make our relationships with our customers even more productive."

Milkie is a member of the American Society of Industrial Security and the North American Security Product Organization. He was the recipient of the 2009 Gold's Gym Personal Training Program of the Year and runner-up for the Gold's Gym New Club of the Year.

About ABC Financial

Established in 1981, ABC Financial is the nation's premier provider of billing services, club management software and membership marketing solutions to the fitness club industry. Headquartered in the Little Rock, Ark. area, ABC Financial serves approximately 3,000 fitness clubs with approximately two million members nationwide. The company's industry-leading club management software, DataTrak, is the most complete web-based software in the health and fitness industry.

SOURCE ABC Financial