Daniel Wellington launches at Bloomingdale's

NEW YORK, Oct. 9, 2014 /PRNewswire/ -- Leading watch brand Daniel Wellington (www.danielwellington.com) will now be available at 19 Bloomingdale's stores across North America, including the retailer's 59^th Street flagship store in New York City, along with bloomingdales.com. An additional seven locations will carry Daniel Wellington by mid-October. Launched in 2011, the Swedish label will be one of the youngest brands carried by the retail giant.

Daniel Wellington has grown exponentially since its inception, offering sleek minimalistic watch designs with leather and fabric interchangeable straps for both men and women. The label is available at an accessible price point with women's watches retailing for $135-$229 and men's priced at $175-229.

"Daniel Wellington has successfully filled a niche in the market for a watch brand with elegance and classic design – at an attractive price point. We are excited to now offer Bloomingdale's clientele our watches," said Filip Tysander, founder of Daniel Wellington.

Initially sold exclusively online, the Swedish brand is now carried at over 2,000 stores worldwide and has sold over 1 million watches to date. By teaming up with Bloomingdale's, Daniel Wellington will offer a select assortment of its strongest pieces for the stores' fashion-savvy customers.

"Bloomingdale's is acutely attuned to trends, the fashion landscape and what works commercially. Its curated approach to merchandising is outstanding and consistently spots strong products. Being available at Bloomingdale's aligns perfectly with our brand and vision," shared Filip Tysander.

"We are always looking for new and exciting offerings for our loyal shoppers, so we are thrilled to introduce the Daniel Wellington collection here at Bloomingdale's," said Charles Leavy, Bloomingdale's divisional merchandise manager for fine jewelry. "The combination of a minimalistic and classic face, paired with interchangeable straps, makes it an ideal watch for all occasions."

About Daniel Wellington:

Daniel Wellington is a Swedish watch brand known for its elegant and minimalistic design. Founded in 2011 by Filip Tysander, it was initially offered exclusively online. Daniel Wellington has established itself as one of the most beloved watch brands in the industry and is now available in over 2,000 stores worldwide. Join the #DanielWellington social media movement by following @DanielWellingtonWatches on Instagram. For more information, visit www.danielwellington.com.

About Bloomingdale's

Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 34 Bloomingdale's stores and 13 Bloomingdale's, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia, Florida, New Hampshire, California, and Texas. In addition, Bloomingdale's has an international presence with a location in Dubai. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.

Photo - http://photos.prnewswire.com/prnh/20141009/151175

SOURCE Daniel Wellington