Dannon Light & Fit(R) Launches Ad Campaign With Heidi Klum

WHITE PLAINS, N.Y., Jan. 6 /PRNewswire/ -- The Dannon Company today unveiled a new marketing campaign for Dannon Light & Fit® yogurt featuring Heidi Klum. In Dannon's new campaign, developed with advertising agency partner Y&R, Klum enjoys Dannon Light & Fit as a delicious snack.

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"I'm very happy to partner with this brand," said Klum. "I really love Dannon Light & Fit because it's a great snack with a delicious taste."

Each delicious 6-ounce, single-serving cup of Dannon Light & Fit has 0% fat and 80 calories - 20 calories less than the other leading nonfat light yogurt. Consumers can now choose from 21 flavors, including the newest introduction of Strawberry Cheesecake, Pomegranate Berry and Orange Bliss. Light & Fit is also available in 60-calorie 12-pack and 6-pack flavor combinations. Also, coming soon are the new "Super Saver" 4-packs that include four 6-ounce cups at a great low price.

The advertising campaign humorously depicts Klum getting caught by a skeptical bystander devouring a container of Light & Fit following a workout. Creative credits include: Creative Director - John Bollinger; Creative Director - Ritch Goldstein; Senior Copy Writer - Jen Gore; Associate Creative Director - Tony Valenzeula; Senior Content Producer - Salima Millott; Director - Mark Tiedemann.

For more information and to view the new commercial, visit www.lightandfit.com.

About The Dannon Company, Inc.

The Dannon Company is America's founding national yogurt company and continually leverages its expertise to develop and market innovative cultured fresh dairy products in the United States. Headquartered in White Plains, NY, Dannon has plants in Minster, OH, Fort Worth, TX, and West Jordan, UT. The company produces and sells approximately 100 different types of flavors, styles and sizes of cultured fresh dairy products. Dannon is owned by Danone, one of the world's leading producers of packaged foods and beverages, and Dannon is the top-selling brand of yogurt products worldwide, sold under the names Dannon and Danone.

With a strong commitment to high-quality, wholesome, nutritious and innovative products, The Dannon Company is committed to encouraging healthy eating and living. This commitment is also illustrated through The Dannon Company's support of the Dannon Institute, an independent, non-profit foundation dedicated to promoting research, education, and communication about the links between nutrition, diet and health. For more information, please visit www.dannon.com.

    Media Contact:
    Allison Goldstein
    Edelman on behalf of Dannon
    212-704-4511
    [email protected]

SOURCE Dannon