FARMINGTON HILLS, Mich., July 19, 2016 /PRNewswire/ -- IQense, a company providing channel management solutions which include channel enablement, through-channel marketing automation, channel incentives, and COOP and market development funds management today announced a platform refresh which delivers critical marketing and sales channel insights in a new dashboard module. Coinciding with this announcement, the company is also announcing the Through-Channel brand to better reflect its offering and business purpose.
The Through-Channel platform refresh brings channel intelligence and channel insights to the surface, upgrades the business rules and process engine behind the company's industry leading market development funds management system, and enhances the company's core channel enablement capabilities.
The new brand Through-Channel better reflects the company's 20+ year history of being a leading channel management innovator. Along with the new brand and logo the company also refreshed its online presence to better reflect the full breadth of its offering at through-channel.com.
"A strategic initiative for this year was providing customers a dashboard view of their channel management efforts," said Ram Rajagopalan, President of IQense. "As we began to work with our customers to visualize platform data, we realized we could provide very valuable channel insights into all aspects of the sales channel funnel. These channel insights, along with data being produced on channel enablement, really help our customers understand the level of demand in the sales channel funnel and how well the sales channel is executing on that demand," Mr. Rajagopalan went on to say.
"The rebranding effort was driven around a desire to have a more descriptive name and one that is easier for people to remember and pronounce," said Paul Yantus, CMO of Through-Channel. "We took great care to make sure we could accomplish a name change without a customer disruption. We believe Through-Channel really describes what the company does; we help our customers optimize all the key things they do through their sales channels," Mr. Yantus went on to say.
Through-Channel's platform is positioned well to assist brands in using channel data to optimize channel enablement, channel marketing, and channel execution. Through-Channel enables brands and their channel partners to collaborate effectively on creating awareness and channel demand and managing that demand through to revenue.
Through-Channel assists brands in optimizing their channel management efforts by providing channel enablement, through-channel marketing automation, channel incentives, channel insights, and CO-OP & Market Development Funds (MDF) management. For more information go to: http://through-channel.com/ or follow the company @ThroughChannel.
About IQense, LLC
IQense, LLC has a 20+ year history as a channel management innovator. The company was originally known as Pmh Caramanning and launched the industry's first online MDF and CO-OP solution under the brand Advertising Auditing Services (AAS). Pmh Caramanning and AAS were acquired by Pitney Bowes Management Services in 2005 and became Pitney Bowes Marketing Solutions. IQense acquired Pitney Bowes Marketing solutions from Novitex in late 2014. IQense provides channel management solutions which include channel enablement, through-channel marketing automation (TCMA), channel incentives, and COOP and market development funds management.