Datalogix Opens Office in Chicago's Merchandise Mart to Support 3X Growth In Consumer Products Business

WESTMINSTER, Colo., Sept. 9, 2013 /PRNewswire/ -- Datalogix, the big data company connecting digital advertising to offline sales, today announced the opening of its Chicago office to support the strong growth of its consumer products business, which has tripled in size over the last year. Datalogix announced the hiring of three senior execs to support its Midwest consumer products and retail clients: 

• Catherine Roe, Head of Strategic Accounts. Catherine was formerly Head of Branded Shopper and Coop Sales at Google.
• Liz Palomino, Client Partner. Liz was formerly an Account Director at Yahoo!
• Laura Hendricks, Director, Retail Client Partnerships. Laura was formerly VP of National Retail Sales for Gannett.

(Logo: http://photos.prnewswire.com/prnh/20130909/PH76298LOGO )

"Great opportunities attract great talent, and we are excited to have three all-stars in retail and consumer products joining Datalogix in our new Chicago office," said Rob Holland, General Manager of Consumer Products at Datalogix. "With this experienced team, we will be able to better serve our clients across the region."

"The value proposition for Datalogix is simple," added Lori Paikin, General Manager of Retail at Datalogix. "We help companies connect their digital marketing efforts with what is happening in the bricks & mortar stores where their goods are sold. Datalogix has proven its success in driving ROI for consumer products and retail clients, and we are pleased to be able to open a Chicago office to better support those clients."

Prior to joining Datalogix's Chicago team, Catherine Roe spent more than six years in senior client roles at Google, as Head of Branded Shopper & Co-op Sales and, earlier, Head of Consumer Packaged Goods. Before Google, she served in senior sales roles at Pepperidge Farms and BP Amoco. She has a degree from Gonzaga University and MBA from DePaul University.

Liz Palomino was formerly an account director at Yahoo! focusing on CPG clients, after spending several years as Director of Sales for interCLICK, which became Yahoo! Genome after being purchased in December 2011. Earlier, she served as an account lead at Yahoo!, serving many of the region's largest retail clients and as a senior marketing specialist for the Chicago Tribune. She graduated from the University of North Carolina at Chapel Hill.

Laura Hendricks was Vice President of National Retail Sales for Gannett and, prior to that, Vice President of National Sales for USA TODAY's Travel Media Group. She also spent several years in senior client roles at USA Weekend magazine, where she was promoted to Director of Retail/Shopping Marketing. Earlier, she worked in a range of sales and account management roles for Apartments.com, Clear Channel Airports, Starcom MediaVest, Golin Harris, and General Electric. She is a graduate of Miami University.

The Chicago office will be Datalogix's sixth office worldwide, joining the company's headquarters in Westminster, CO and other offices in New York, Detroit, San Francisco and London.

About Datalogix

Datalogix is the big data company connecting digital advertising to offline sales. 
We help leading brands reach audiences of buyers across display, video, mobile and social. DLX ROI® is the industry standard for measuring the offline sales lift resulting from digital marketing campaigns. The Company's expertise spans the major consumer segments, including Retail, CPG, and Automotive. For more information, please visit: http://www.datalogix.com/

Contact:

Andrew Weinstein
for Datalogix
202-667-4967
Email

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SOURCE Datalogix