Datamark Selects TARGUSinfo to Improve Lead Contactability for Education Market

VIENNA, Va. and SALT LAKE CITY, July 27 /PRNewswire/ -- Every year approximately 20 percent of the North American population moves, phone numbers get recycled in as few as 30 days, and every hour, thousands of individuals purposefully submit inaccurate contact information online.  In the online lead generation industry, the mantra remains -- if you can't reach them, you can't convert them.

Today, Datamark, a leader in data-driven marketing for education, announced that it has increased its commitment to connect qualified student prospects with the right schools using TARGUSinfo's On-Demand Lead Verification® solution.  TARGUSinfo, the trusted leader in On-Demand Insight® linking billions of consumer and business attributes in real time, will help improve Datamark's ability to contact the hundreds of thousands of leads it manages for its client institutions.

"TARGUSinfo's proven verification capabilities enhance our full range of data-driven solutions, furthering our commitment to help clients improve campaign performance by targeting the right student prospects and converting those leads into starts," said Tom Dearden, CEO of Datamark.  

TARGUSinfo delivers unprecedented intelligence at the moment of any live interaction with prospects and customers by leveraging its real-time delivery network and robust repository of identities and attributes.  

Dearden continued, "Additionally, TARGUSinfo's mobile approach was another strong factor in selecting its solution as we continue to help our clients embrace mobile communication strategies to increase prospect interaction.  Considering that an average of 50 to 60 percent of student leads utilize mobile numbers as their primary phone number, TARGUSinfo's recent investment in adding authoritative mobile phone data and improving linkages of names, addresses and phone numbers can produce greater results for our clients."

TARGUSinfo On-Demand Verification® solutions enable organizations to accurately confirm linkage among name, address and landline phone, mobile phone, email and IP address information in real-time.  The company delivers unmatched coverage and accuracy rates when it comes to data that includes mobile, VoIP and other nonpublic phone numbers.

"For months we have been working in conjunction with Datamark to measure the impact that our verification solution can deliver beyond that of other vendors," said Chris McArdle, executive director, TARGUSinfo.  "We are pleased that, as a result of our partnership with Datamark, we have helped them salvage 2% of records that would have been removed, and scrubbed 8% that previously would have passed through their system.  As Datamark's partner in lead quality, we look forward to helping them improve contactability rates for their entire client base."

About Datamark 

Since 1987, Datamark (www.datamark.com ) has provided innovative, data-driven marketing exclusively to higher education. The company delivers full-service lead generation and management, complete with conversion marketing solutions designed to reach, engage and motivate prospective students at every stage up to and throughout the enrollment process. Focusing on performance and visibility into the student enrollment cycle, Datamark helps schools drive higher return on their marketing investment.

About TARGUSinfo

TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers more than 90 billion real-time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale.  For more than a decade, Fortune 500 companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities.  A profitable and privately held company, TARGUSinfo is headquartered in Vienna, VA with offices in San Diego, Chicago, San Francisco and New York.  For more information, visit www.TARGUSinfo.com.

SOURCE TARGUSinfo