MIAMI, Nov. 19, 2014 /PRNewswire/ -- DataXpand, (www.dataxpand.com), the first Audience Data Marketplace with truly global scale and reach, announced today the availability of custom audience segments designed to help advertisers reach and convert holiday shoppers. The data segments cover key holiday shopping categories, including electronics, games, fashion, beauty and retail, and reach over 200 million unique consumers across Latin America, Brazil, Europe and U.S. Hispanics.
The holiday season audience segments are built using a variety of real-time data signals that indicate interest in a category, as well as intent to purchase, enabling marketers to deliver timely and relevant messages to consumers as they research products and make purchasing decisions. For instance, the intent segments leverage consumer search behavior and queries to alert marketers when consumers are actively in market for products or services that are related to their own product line, so they can deliver a compelling brand message.
"Just-in-time messaging is critical, especially during the holiday season when consumers are anxious to purchase quickly. Real-time interest and intent data helps marketers provide a highly-personalized experience for the consumer, and go a long way in driving conversions," explained Sebastian Yoffe, Managing Director of DataXpand. "Data driven media buying contributes to stronger performance and ROI."
DataXpand is integrated with the major DSPs, DMPs and media platforms. If you are interested in utilizing their global audience data to optimize your holiday campaigns, visit www.dataxpand.com or email [email protected] for more information.
DataXpand is the first Audience Data Marketplace with truly global scale and reach. Our platform provides premium, rich data for previously untouched markets; we focus on audiences from Latin America and Europe, as well US-based Hispanics.
Through our premium publisher partners, we create the best and most reliable audience clusters based on how users browse, search, show interest and intent, as well as based on the languages they speak, ethnicity, age, gender, etc.