David Armano Joins Appinions Advisory Board

NEW YORK, Nov. 2, 2011 /PRNewswire/ -- Appinions, one of the world's leading influencer platforms, is excited to announce that digital marketing and social media expert David Armano has joined its advisory board.

"Digital influence is becoming serious business as media companies, brands, and any organization seeks to influence conversations instead of trying to control them," said Armano, executive vice-president, Global Innovation & Integration with Edelman Digital.

"As a result, the industry needs a versatile toolbox which helps us understand how digital influence spreads and can be harnessed. Appinions pulls in data from multiple digital sources in a unique way and offers professionals the opportunity to extract insights from them in meaningful ways."

Larry Levy, Appinions' co-founder and chief executive officer, said Armano's experience, insight and in-depth understanding of the digital marketing and social media landscapes will play a key role in helping Appinions establish even more traction as a service that brings a unique and powerful approach to the fast-growing influencer marketplace.

"David brings tremendous value to Appinions," Levy said. "As we move forward, we're looking forward to leveraging David's expertise to make the best strategic and tactical decisions, as well as drive conversations with new customers and target audiences."

About Appinions

Appinions provides brands & agencies with the ability to understand who should be speaking about their brand but isn't, and the capability to engage with these influencers directly.

Based on a decade of research at Cornell University, Appinions' identifies influencers creating content AND the people attracting the most attention and coverage. This lets us provide a unique and unmatched view of the influencer landscape. Our Influencer Exchange service lets public relations agencies and brands quickly and effectively discover influencers based on any topic, brand, issue or person.

We also meet the needs of online publishers by leveraging the power of opinions and influencers so they can provide readers with more relevant and interesting content that can be sourced from across the Web or specific sources.

Appinions is a privately owned company based in New York City.

SOURCE Appinions