EAST RUTHERFORD, N.J., Oct. 12 /PRNewswire/ -- MWW Group (www.mww.com), one of the nation's leading public relations firms, announced today that David Herrick has been appointed general manager of its New York office. In this role, Herrick will help guide the continued growth of MWW Group's New York operations as well as provide counsel to many of the company's flagship clients. Previously an Executive Vice President in MWW Group's Global Consumer Marketing Practice, Herrick has more than two decades of agency and in-house experience including senior-level positions at Bristol-Myers Squibb, Coinstar and Kaplow Communications.
"Since joining our team earlier this year, David has made an immediate impact. He is a natural leader who inspires those around him and has also proven to be a tremendous counselor to some of our agency's top clients," said Michael W. Kempner, president and CEO of MWW Group. "David's expertise crosses multiple sectors from consumer marketing and technology to corporate communications and healthcare. He is perfectly suited to take the reins of our New York office and I look forward to working closely with him as we continue to grow our presence in what is already a strong market for MWW."
Prior to his tenure at MWW Group, Herrick served as executive vice president and general manager at Kaplow Communications where he was responsible for managing the firm's consumer, technology, and corporate practice. While at Kaplow, Herrick provided senior-level strategic counsel to global consumer companies including Skype, eBay, American Express and Timex Group, among many others.
Prior to Kaplow Communications, David worked with Bristol-Myers Squibb Company as a consultant responsible for developing an internal communications program and aligning the company's 43,000 employees behind a new corporate strategy. Previously, David led the consumer and corporate communications practice for Ruder Finn's San Francisco office providing high-level communications consulting to CEOs, CFOs and CMOs in various industries ranging from consumer products and healthcare to medical research equipment and consumer technology. Formerly, David led the marketing communications function for Coinstar, where he was responsible for all consumer communications.
About MWW Group
MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE : IPG ).
SOURCE MWW Group