Daybright Launches AI-Powered Solutions to Simplify the Employee Benefits Experience

ISELIN, N.J., Oct. 15, 2025 /PRNewswire/ -- Daybright Financial today announced the launch of a new suite of AI-powered employee benefits education, communications, and enrollment decision support tools, enhancing its comprehensive offerings in benefits and retirement solutions.

These innovations are designed to transform the employee benefits experience, making it more personal, easier to navigate, and impactful year-round.

At the core of Daybright's new capabilities are smart, easy-to-use tools that help employees better understand, access, and utilize their benefits. The technology integrates seamlessly with Human Resources Information Systems (HRIS), ensuring data remains current and synchronized for employees and new hires throughout the year.

AI Benefits Solutions Include:

• AI-Powered Benefits Guides - Automatically generate clear, branded summaries from complex plan documents, making it faster and easier for employees to understand their benefits.
  
  
• AI-Powered Benefits Microsites - Transform dense benefits content into a user-friendly, branded portal that's accessible anytime, on any device, creating a trusted space for employees to explore their options.
  
  
• AI-Integrated Personalized Communication Campaigns - Drive year-round engagement with automated, personalized email and text campaigns that help employees stay informed and make the most of their benefits.
  
  
• AI-Powered Decision Support - Proactively guide employees in recommending, selecting, and using health, retirement, and voluntary benefits aligned with their unique financial situations.
  
  
• AI-Powered Benefits Assistants that deliver interactive real-time support by text, call, or email, making enrollment easier than ever.

These tools, available in multiple languages, are purposefully designed to maximize participation in benefits programs. They reduce the stress of open enrollment and save HR teams, benefits brokers, and PEOs time, effort, and cost. In short, they free up time for all to focus on people, not paperwork.

"This launch is designed to further our mission to simplify health and financial wellness, enabling better choices for all, today and tomorrow," said Meg Schneider, CEO of Daybright Financial. "By simplifying often complex and underutilized benefits with modern, user-friendly resources powered by AI, we're helping our clients focus on what matters most—their people and their business, not tedious benefits administration."

Bob Hartnett, Head of Benefits at Daybright, added, "Our new AI-powered solutions integrate in real-time with all major HR systems, including ADP®, Workday®, UKG®, and our own Daybright Benefits Administration platform options. These tools deliver personalized benefits guidance year-round while maintaining the highest standards of data security and privacy."

"In just one early client implementation, we saw remarkable engagement, 96% of employees used the microsite and decision support tools during enrollment," said Pat Simonds, Chief Revenue Officer at Daybright. "That translated into a 47% increase in HSA contributions, a 10% shift away from the highest-cost health plan, and a 54% rise in voluntary insurance participation. These results underscore the power of AI to simplify benefits and drive smarter, more cost-effective employee decisions."

About Daybright Financial

Simply put, we are one of the nation's largest independent, privately held firms specializing in employee benefits, retirement plans, and all their associated compliance needs. Since 2008, we have grown by acquiring over 60 local and national firms that have been trusted members of their communities for decades. We hold the coveted "Best Places to Work – USA" certification and serve more than 18,000 employer groups and 3.6 million plan participants nationally.

For more information on Daybright Financial, visit daybright.com. Follow Daybright on LinkedIn, Instagram, Facebook, and YouTube.

Benefits brokers, consultants and PEOs, please visit Daybright Broker Solutions at daybrightsolutions.com

SOURCE Daybright Financial