DDB San Francisco Named Agency of Record for STP Fuel & Oil Additives

Agency Wins Competitive Review to Reinvigorate Iconic Brand

Dec 15, 2011, 15:58 ET from DDB Worldwide

SAN FRANCISCO, Dec. 15, 2011 /PRNewswire/ -- DDB Worldwide announced today that its San Francisco office has been named marketing agency of record for STP, the leading fuel and oil additives brand, following a competitive review.  The agency has been tasked with creating, developing, executing and managing the STP integrated marketing communications plan, which includes TV, Radio, Digital, Store Associate Programs and Race Track Activation.

"We are fully committed to reinvigorating the iconic STP brand," said Jon Paluga, Director of Marketing of Armored AutoGroup. "We're confident that we have found the right marketing partner in DDB to help us do just that."

STP has been a category leader with its fuel and oil additives for over fifty years and remains one of the country's iconic brands.  Throughout its history, STP has sponsored racing legends including Mario Andretti and Richard Petty and has been featured in movies, apparel, songs and music videos.  Today, STP is part of the Armored AutoGroup (AAG), which includes Armor All, a brand that enlisted DDB San Francisco as its agency partner earlier this year.

"We're thrilled to be working with a brand that has such strong heritage and appeal," said Stacey Grier, Chief Strategic Officer of DDB San Francisco.  "This is a rare opportunity to build on brand legacy and help open new doors for the product line.  The AAG team has an ambitious vision for STP and we're excited to be a part of building that future."

The agency review concluded in November and new marketing for STP is expected to launch in the first half of 2012. 

About DDB
DDB Worldwide Communications Group Inc (www.ddb.com) ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. Consistently one of the most awarded networks globally for creative excellence, DDB was Campaign's 2009 Global Network of the Year, the 2010 Spikes Asia Network of the Year, 2010 Eurobest Network of the Year, 2010 Campaign Asia Pacific Creative Network of the Year and captured both the Cyber Grand Prix and Film Craft Grand Prix at the 2010 International Advertising Festival in Cannes. With more than 200 offices in over 90 countries, DDB Group believes in the power of Social Creativity to grow the value and influence of brands around the world by creating ideas that people want to play with, participate in, and pass along.  DDB Worldwide is part of Omnicom Group Inc. (OMC).

SOURCE DDB Worldwide