DealerSocket Announces Cars.com as Title Sponsor of Innovate 2015

SAN CLEMENTE, Calif., Sept. 10, 2015 /PRNewswire-USNewswire/ -- DealerSocket announced today that Cars.com will be the title sponsor of Innovate: The Independent Dealer Industry Conference, which features an evolution of industry education for independent dealers nationwide. The partnership between Cars.com and DealerSocket demonstrates the level of dedication to providing consumers with a better car-buying experience through the independent market and independent dealers with better tools to reach and influence shoppers.

"We are beyond excited to welcome one of the auto industry's most admired brands into our growing Innovate family," said Matt Redden, DealerSocket Chief Marketing and Sales Officer. "We've enjoyed a longstanding partnership with Cars.com on the franchise side of DealerSocket's business for more than a decade. Their new investment in Innovate will further promote our shared commitment to the independent dealer market."

"Today's franchise dealers are enticing more consumers than ever before with sophisticated digital marketing practices," said Greg McGivney, Cars.com's vice president of strategy and business development. "It's time for the independent industry to level the playing field with their own world-class solutions. We look forward to strengthening our partnership with DealerSocket and the independent market."

Innovate will take place Sept. 20-23 at the Fort Worth Convention Center in Fort Worth, Texas. More than 80 in-depth classes will dive deep into compliance, collections, finance, accounting, operations, marketing, sales and more.

Conference hosts expect more than 600 attendees at this year's event, including more than 50 major exhibitors and financial institutions that were hand-picked through an invitation-only sponsor selection process.

To view the full schedule or buy tickets, visit www.MyInnovate2015.com.

About DealerSocket
DealerSocket is a leading automotive technology platform that helps dealerships in the United States, Canada and Australia improve profitability through a fully integrated suite of marketing, sales, service, customer experience DMS and data mining solutions. Headquartered in San Clemente, Calif., DealerSocket employs more than 850 people and serves more than 7,500 dealerships in the United States, Canada and Australia. DealerSocket's advanced technology provides benchmarking data that paces the industry, and its insightful experts identify trends and develop strategic roadmaps that help dealers optimize processes and operate more profitably. Visit www.DealerSocket.com for more information. 

About Cars.com
Launched in 1998, Cars.com is a leading independent research site for car shoppers and owners with approximately 31 million visits per month. The Chicago-based company provides credible and easy-to-understand information from consumers and experts to give drivers the information they need to make confident decisions. Leveraging its growing audience, Cars.com informs digital marketing strategies through consumer insights and innovative products, helping automotive dealers and manufacturers more effectively reach in-market car shoppers and owners. Cars.com is owned by TEGNA Inc. For more information, visit www.Cars.com.

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SOURCE DealerSocket

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