DealerSocket Releases Powerful Data-Cleansing Tool: DataRefresh

DealerSocket Continues to Innovate, Leading Auto Dealers to Higher Profitability

Jul 24, 2012, 13:21 ET from DealerSocket

SAN CLEMENTE, Calif., July 24, 2012 /PRNewswire/ -- DealerSocket, the leading CRM solution for the automotive industry, has released DataRefresh, a powerful new data validation and append service for auto dealers. DataRefresh is a monthly service that performs NCOA, CASS and DNC flagging and appends addresses, phone numbers and email addresses.

"Quality and accuracy is of the utmost importance when it comes to a CRM database," said Brad Perry, DealerSocket co-founder and CTO. "DataRefresh keeps your most valuable asset—your data—clean, current and accurate."

DataRefresh validates and appends customer addresses, phone numbers and email addresses for all prospect and sold customer records in a database. By verifying customers' email addresses and allowing prospects/customers to choose a communication preference, auto dealers remain in compliance and keep their online reputations positive. "DataRefresh is more than the traditional data-cleansing product and process. We have combined cleansing with adding and validating information in a simple, done-for-you way," Perry elaborated.

DataRefresh increases ROI and customer connectivity by:

  • Increasing valid email addresses and phone numbers
  • Limiting email bounces and spam complaints
  • Managing opt-out preferences
  • Identifying phone numbers that are DNC (do not call) listed
  • Decreasing postage, print and overhead by removing incorrect and outdated addresses
  • Reducing the costs related to list-marketing initiatives

According to Perry, "DataRefresh is yet another step we (DealerSocket) are taking to create a single source of accurate, usable and clean data for dealers to use in marketing, list distributions and the tracking of customer communication preferences." For more information on the importance of clean data, see DealerSocket's white paper, Cleansing Customer Data.

For more information on DataRefresh and DealerSocket's many CRM solutions, please call (877) 888-8048.


For ten years, DealerSocket has provided the automotive industry with the most comprehensive Customer Relationship Management (CRM) and training solutions available, allowing auto dealers to save time and money, and improve sales staff effectiveness, with one consolidated product. With the power to manage sales, service, CSI, marketing and training, DealerSocket is the complete source for all customer-facing automotive dealership departments.

DealerSocket's core CRM is enhanced by a powerful, customer-facing Mobile Portal application to keep in contact with customers and prospects via all mobile devices, a data-mining tool called RevenueRadar, an online process-training university called CarMind and an efficient CallCenter solution.  These products can be used alone or in conjunction with the core CRM solution to provide an end-to-end marketing and revenue-producing engine. More than 90,000 users at over 2,800 auto dealerships throughout the U.S. and Canada now leverage DealerSocket's automotive CRM solution to optimize and manage marketing activities, sales processes, customer satisfaction and retention and service-department operations.  For more information, call 877-888-8048, email, visit, like us at, or follow us on Twitter at @DealerSocketCRM.

SOURCE DealerSocket