DECORTÉ, Japan's Leading Beauty Brand, Launches Sun Shelter Multi Protection Sunscreen Broad Spectrum SPF 50+ in the U.S. Market, Merging Advanced Skincare and Superior Sun Protection

NEW YORK, May 8, 2025 /PRNewswire/ -- DECORTÉ, Japan's leading prestige cosmetics brand, is excited to announce the launch of its highly anticipated Sun Shelter Multi Protection Sunscreen Broad Spectrum SPF 50+ to the U.S. market. Fusing state-of-the-art sun protection with the brand's legendary skin care expertise and deep knowledge of traditional Japanese ingredients, this innovative sunscreen delivers high-performance protection while nourishing the skin, marking the brand's next step in revolutionizing the world of sun care.

At the heart of DECORTÉ's Sun Shelter Multi Protection Sunscreen Broad Spectrum SPF 50+ is the brand's commitment to luxurious skincare, cutting-edge formulations, and meticulously sourced ingredients. 80-90% of visible skin aging is caused by environmental factors, with UV exposure being the primary contributor. While most sunscreens protect against damage caused by UV rays, Sun Shelter Multi Protection Sunscreen Broad Spectrum SPF 50+ also shields the skin from environmental aggressors which trigger free radicals and inflammatory responses, and contribute to premature signs of aging like wrinkles and discoloration. With powerful ingredients that nourish and protect the skin, the Sun Shelter Multi Protection Sunscreen Broad Spectrum SPF 50+ formula includes:

Rosemary Extract: An antioxidant-rich herb embraced for centuries in traditional Asian medicine, which hydrates, soothes, and helps protect the skin from environmental damage.

Malva Sylvestris (Mallow) Extract: Known for its antioxidant and anti-inflammatory properties, Mallow Extract increases skin's resistance against UV rays and pollutants, while providing additional protection against oxidative stress.

Aloe Barbadensis Leaf Extract: A time-tested herbal remedy, Aloe Extract supports skin regeneration and delivers a radiant glow, promoting a healthy, youthful complexion.

DECORTÉ General Manager, Sharon del Valle shared, "We are thrilled to launch our highly-anticipated Sun Shelter Multi Protection Sunscreen Broad Spectrum SPF 50+ in the US. As consumer demand for suncare grows, our Sun Shelter blends the best of broad-spectrum protection with advanced skincare and our sublime signature, lightweight texture for a product that feels and looks great on all skin types and tones."

Designed for those seeking advanced skincare benefits and broad-spectrum protection, Sun Shelter Multi Protection Sunscreen Broad Spectrum SPF 50+ lightweight, non-greasy sunscreen creates a hydrating veil of protection without leaving a white cast or chalky residue. Suitable for all skin tones, this formula offers SPF 50+ protection, guarding against both UVA and UVB rays. The result is radiant, healthy-looking skin that is fully protected.

DECORTÉ Sun Shelter Multi Protection Sunscreen Broad Spectrum SPF 50+ is available for $42.00 at DecorteCosmetics.com, as well as Nordstrom, Bloomingdales and Saks Fifth Avenue.

About DECORTÉ

DECORTÉ, the global prestige cosmetics brand from KOSÉ Corporation, is Japan's best-kept beauty secret. Beloved by millions, the brand embodies the best of Japanese beauty, emphasizing superior technology, sensorial textures, and radiant beauty. In 1970, Kozaburo Kobayashi founded DECORTÉ with a vision to create extraordinary products achieved by balancing art and science with tradition and innovation. The brand is a pioneer in cutting-edge dermatological research and skincare technologies incorporating regenerative medicine to achieve remarkable results.

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SOURCE DECORTÉ