Definity First Rebrands as Definity, Marking a New Era of Innovation and AI-Driven Business Solutions

MONTERREY, Mexico, Oct. 1, 2025 /PRNewswire/ -- After 21 years of delivering innovative digital solutions, Definity First is proud to announce its rebrand to Definity . This evolution reflects a refreshed identity that honors the company's legacy while embracing the future.

A Natural Evolution

The rebrand is not about changing who Definity is - it's about more clearly expressing who the company has always been. By simplifying the name from Definity First to simply Definity , the organization highlights its focus on clarity, innovation, and standing out in a competitive digital landscape. The new logo embodies this vision: a softer, less geometric infinity symbol paired with a vibrant color palette designed to represent creativity, adaptability, and bold differentiation. This new visual identity and brand direction reflect the company's expanded focus on delivering AI-powered solutions alongside its core expertise.

Leading with AI

Definity has been working with artificial intelligence for more than a decade, helping clients unlock efficiencies and achieve business results long before AI became the global spotlight. With the rapid evolution of the technology, the company is expanding its offerings to include Agentic AI development, Model Context Protocol (MCP) development, and prompt engineering, while continuing to strengthen its core service offerings around:

• Custom Application Development
• Data Analytics & Business Intelligence
• Microsoft Business Applications
• Nearshore Staff Augmentation

"Our rebrand is more than a visual refresh; it's a reflection of our commitment to innovation and growth," said Freddy Castro, CEO of Definity. "As we expand our focus on delivering AI-powered products and services, we want our brand and culture to embody that same vision."

A Legacy of Trust and Results

Over the last 21 years, Definity has built a reputation for creating custom digital solutions that drive measurable business outcomes. Some of its clients have partnered with the company for more than 17 years, a testament to its dedication to long-term collaboration and trust.

This rebrand signifies not a departure, but a continuation - Definity's next chapter as a partner to organizations seeking future-ready digital solutions.

Media Contact: Christina Kaney, Growth Manager

[email protected]

Founded in Monterrey, Mexico, Definity is a nearshore technology partner specializing in custom digital solutions, AI innovation, and business applications. With over two decades of expertise and a strong focus on client success, Definity empowers organizations worldwide to achieve real business results through modern technology.

SOURCE Definity