Deirdre Sullivan, Leading Social Media and Online Media Expert, Joins MWW Group's DialogueMedia Practice as Vice President

Sullivan Brings Deep Lifestyle and Fashion Social Media Expertise to MWW Group including work for Conde Nast, Time Inc., Turner Broadcasting and Viacom

Sullivan is Co-Creator of the Fashion 2.0 Social Media Awards and Upcoming Fashion #140 Conference

Jun 03, 2010, 09:00 ET from MWW Group

EAST RUTHERFORD, N.J., June 3 /PRNewswire/ -- MWW Group (, one of the nation's top ten public relations firms, announced today that Deirdre Sullivan joins the firm as vice president of its DialogueMedia practice. Sullivan brings more than fifteen years of experience as a promotional and marketing expert in creating, building and launching innovative and compelling online experiences for media companies, and lifestyle, retail, and fashion brands.

"Deirdre is a tremendous talent who brings deep expertise in social media and the digital space. She brings both a strong entrepreneurial spirit and an extraordinary range of experience working with some of the nation's premiere lifestyle and fashion brands," said Michael W. Kempner, president and CEO of MWW Group. "As leader within our DialogueMedia practice we know that through her trusted counsel and thoughtful leadership she will develop smart, strategic programs that will drive meaningful results for our clients."

Prior to joining MWW Group, Deirdre co-founded Gritty Pretty PR, a company that specialized in developing publicity, social media and marketing campaigns for beauty, fashion and lifestyle clients including InStyle magazine, SEED Body Care and She was also the senior director of web strategy & social media at where she was responsible for building and maintaining the company's digital presence. She also, through a promotion with blog partner PurseBlog, drove the largest amount of traffic the website has seen.

Before, Deirdre worked with Lucky magazine and developed strong online engagement and buzz that resulted in sold-out ticket sales for Lucky's 'Lucky Shops 2008'. She also worked for Turner Broadcasting as the director of marketing & editorial partnerships and launched the women's lifestyle site, The Frisky, where she was responsible for driving 35 percent of the site's traffic during the first six months through live, viral social media campaigns, blogger outreach, and editorial partnerships.

In addition, Deirdre co-created Fashion 2.0 Social Media Awards, a highly anticipated event in the fashion world that celebrates how luxury designers use social media. She created the first Fashion #140 conferences in New York City and Paris, and is a frequent speaker at social media conferences.

About MWW Group

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).