SEATTLE, Nov. 27, 2017 /PRNewswire/ -- Deloitte today announced that Deloitte Digital Chief Marketing Officer Alicia Hatch has been named to the annual Adweek 50 list alongside the most influential leaders in marketing, media and technology. The annual list honors executives from an array of industries who are using new technologies and business acumen to deliver value to customers and drive growth for their businesses.
"The modern CMO faces a complex media landscape that requires a high level of technology expertise, a deep understanding of data analytics and thoughtful creativity," said Nidal Haddad, principal, Deloitte Consulting LLP and chief of markets, Deloitte Digital U.S. "We are fortunate that Alicia brings these attributes to the table and more. Under Alicia's leadership, Deloitte Digital has revolutionized and improved clients' processes, technology adaptation and external communications to bring their business ambitions to fruition. This recognition is well-deserved and a tribute to the value and expertise Alicia offers to both her teams and clients."
Hatch has spent the past 20 years pushing the boundaries in marketing for Fortune 500 brands. Before Deloitte Digital, Hatch built a leading digital agency, Banyan Branch, which innovated on the use of social media data to power digital marketing. Before Banyan Branch, she was a senior business development manager at Microsoft, where she participated in the business development strategy of the XBOX and the Halo video game franchise. Banyan Branch was acquired by Deloitte in 2013. Hatch started her career working on disease control in West Africa for the World Health Organization. It was during this time that she first recognized the importance of understanding collective connections and perceptions within communities, a learning that would jumpstart her career in business strategy and marketing.
A specialist in digital transformation, the future of creativity, the expanding role of the CMO and effective leadership, Hatch has shared her insight at numerous industry conferences including: Cannes Lions, Collision, DMEXCO, Advertising Week, Forbes CMO Summit, ANA Masters of Marketing, FutureM and SXSW.
Earlier this year, Hatch was named to Adweek's list of tech-savvy CMOs, which honored 16 CMTOs who demonstrate an outstanding mastery of digital skills that help companies reach consumers in new ways.
Deloitte Digital has created a new model for a new age — a creative digital consultancy. That means bringing together all the creative and technology capabilities, business acumen and industry insight needed to help transform clients' businesses with digital. With Deloitte Digital's end-to-end capabilities, clients bring their greatest ambitions, knowing Deloitte Digital has what it takes to bring new business visions to life. Visit www.deloittedigital.com or follow on Twitter @DeloitteDigi_US or @DeloitteDigital.
About Deloitte Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world's most admired brands, including more than 85 percent of the Fortune 500 and more than 6,000 private and middle market companies. Our people work across more than 20 industry sectors to make an impact that matters — delivering measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to see challenges as opportunities to transform and thrive, and help lead the way toward a stronger economy and a healthy society. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them.
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