Deloitte Digital Launches MarketMix, Powered by Adobe Marketing Cloud
Mar 25, 2014, 09:00 ET
NEW YORK, March 25, 2014 /PRNewswire/ -- Deloitte Digital today announced the launch of MarketMix, a broad platform for digital marketing solutions that provides compelling customer experiences – online, in-store and on the go. MarketMix combines Deloitte's deep industry experience and leading strategy, technology and design capabilities with the full solution set of Adobe Marketing Cloud and other complementary technologies.
"With MarketMix, we're helping our clients accelerate delivery and optimize digital marketing and ecommerce solutions that engage customers across all channels, in contexts that are relevant to them," said Barbara Venneman, principal, Deloitte Consulting LLP and digital marketing leader . "MarketMix changes the game; it allows marketers to implement engaging, innovative and integrated solutions faster than ever before."
This release of MarketMix includes Adobe Analytics, Adobe Social and Adobe Campaign from Adobe Marketing Cloud as well as integrations with ecommerce and customer management solutions for technology, retail, automotive, media and entertainment industries. MarketMix allows marketers to unlock the true value of industry-leading technologies such as the Adobe Marketing Cloud so they can take control of their marketing efforts by focusing on marketing rather than on technology. Future releases of MarketMix will bring enhanced marketing automation, advanced back-office integrations and industry-specific solutions to additional industries.
Deloitte Digital's MarketMix includes:
- Reusable, customizable technology assets and components
- Pre-built commerce connectors to eCommerce and CRM solutions
- Enhanced integrations with Adobe Marketing Cloud solutions, including Adobe Analytics, Adobe Campaign, Adobe Experience Manager, Adobe Media Optimizer and Adobe Social, Adobe Target, along with Adobe Digital Publishing Suite
- Additional integrations with eCommerce and CRM Solutions, user management, and other technologies
- Development accelerators and processes for agile implementation
- Industry-tailored processes and solution blueprints
- Cloud and on-premise operation and management models
"Deloitte Digital's deep industry and digital project experience combined with the best-in-class capabilities of the Adobe Marketing Cloud make MarketMix a powerful solution for marketers," said Jim Sink, vice president, Global Alliances, Adobe. "We're giving marketers and organizations we work with greater confidence in their abilities to meet consumer demands and effectively implement impactful digital experience campaigns that lead to greater brand loyalty and increased conversion rates."
MarketMix goes beyond technology. It combines demonstrated strategies, industry-specific processes, technology accelerators and managed operation capabilities to allow for:
- Enhanced marketing speed and agility
- Faster time-to-market for campaigns
- Coordinated execution and governance
- Targeted and relevant customer experiences
- Predictable global deployment.
"The marketer of tomorrow steps down from the podium and engages finely tuned audience segments in a dialog, continuously measuring and optimizing the interaction," said Mike Brinker, principal, Deloitte Consulting LLP and national leader, Deloitte Digital. "This requires marketers to think bigger and move beyond bespoke campaign technology to comprehensive, cross-channel platforms that engage the customers where they are – across channels, campaigns and mediums. MarketMix helps marketers get there faster."
Deloitte's Alliance with Adobe
Deloitte and Adobe are a strategic alliance with a demonstrated history of teaming for the client advantage across the globe since 2002. Collaborating from insight to impact, Deloitte Digital and Adobe are delivering dynamic digital solutions that help drive sales and inspire user loyalty with each interaction. The demonstrated capabilities and technology innovation of the Adobe Marketing Cloud, paired with Deloitte's industry insight and leading experience in digital, design, technology implementation helps clients transform the way they do marketing.
About Deloitte Digital
Deloitte Digital is a new kind of digital agency. Our integrated CMO offering starts and ends with our clients' business goals, and has been built on a mix of business, creative, technology, and operations capabilities. We have the scale and the experience to support some of the world's largest organizations in any one of our 16 global studios, and we're backed by Deloitte's broader consulting, tax, audit and financial advisory services, giving us access to a network of more than 200,000 professionals in over 150 countries worldwide.
As used in this document, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.
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