NEW YORK, Sept. 28, 2016 /PRNewswire/ -- Deloitte today announced its sponsorship of CMO Today from The Wall Street Journal, a leading provider of content that presents the latest marketing news and insights to chief marketing officers. Through this arrangement, Deloitte will sponsor a regular stream of CMO-centric content and timely features, including research, topical digests, perspectives, insights and technical analyses.
"Marketing is going through a period of rapid and large-scale change," said Diana O'Brien, chief marketing officer, Deloitte LLP. "Deloitte is committed to helping CMOs make sense of that change and providing them perspectives and insights to help drive value for their companies and brands. We are excited to expand how we do that through our work with The Wall Street Journal's CMO Today, which already serves as a premier destination for CMOs."
Deloitte works closely with many CMOs and other marketing executives through its CMO Program, helping them address the intricacies of the CMO role, market shifts, leadership and talent development challenges. The program also delivers immersive and engaging lab and NextGen Leaders Program experiences to marketing executives, and publishes content on CMO.Deloitte.com, a hub that connects marketing executives to the latest trends and valuable subject matter knowledge.
"Since the launch of CMO Today in 2014," said Suzi Watford, chief marketing officer, Dow Jones, "the only constant in marketing has been change. We are thrilled Deloitte is sponsoring CMO Today, as we continue to provide insight to marketers and advertisers today."
The CMO Today sponsorship builds on Deloitte's existing relationship with The Wall Street Journal and sponsorship of the outlet's CFO Journal, Risk and Compliance Journal, and CIO Journal.
For more information and to sign up for the daily CMO Today newsletter, please visit: http://www.wsj.com/news/cmo-today.
Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world's most admired brands, including 80 percent of the Fortune 500. Our people work across more than 20 industry sectors to deliver measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to make their most challenging business decisions with confidence, and help lead the way toward a stronger economy and a healthy society. For more information, visit Deloitte's U.S. website at: http://www2.deloitte.com/us/en.html.
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