NEW YORK, May 21, 2013 /PRNewswire/ -- Delta Children, a 45-year old family business, donated new cribs—valued at $60,000—to Caring For Others, Inc. in Atlanta, GA earlier today. This donation was part of the company's Safe Sleep Campaign, an educational initiative backed with a commitment to give away $1,000,000 worth of cribs to families in need nationwide.
The cribs were given to pre-registered families through Caring For Others, a human services organization, which facilitates economically disadvantaged individuals. The donation was made possible via the help of K.I.D.S., a non-profit organization that connects companies and children in need.
Joseph Shamie, President of Delta Children discussed the brand's mission. "This is an ongoing effort and commitment on our part to educate parents nationwide on the importance of safe sleeping conditions for their children. As a father myself, I don't sleep at night unless I know babies are safe in our cribs."
K.I.D.S. supports Delta's initiatives and is the brand's partner on this journey. "We at K.I.D.S. are very excited to partner with Delta Children to combine new product donations with education and advocacy to reduce the incidence of SIDS in the United States," said K.I.D.S. President Chris Blake.
A Safe Sleep demonstration was held, where Joseph Shamie stressed the importance of a safe crib and offered tips to the families with the help of First Candle, a leading national nonprofit dedicated to infant health and survival. CEO Kelly Mariotti expressed her sincere thanks. "Ensuring that every parent and caregiver is aware of how to protect their baby during sleep has the potential to literally save thousands of precious lives for generations to come."
ABOUT DELTA CHILDREN http://www.deltachildren.com
The Shamie family founded Delta more than forty-years ago on the premise that every family should be able to afford a safe crib for their baby. From day one, they have been known for safety and innovation in their cribs, strollers and other children's products. The brand sells more cribs than any other brand worldwide. Delta's array of products includes infant furniture (including changing tables and dressers), toddler furniture (beds, toy boxes, play tables and chairs), as well as baby gear (strollers and playards). From infancy through young teen hood, every smart, safe, high-quality Delta product is designed to deliver timeless design, a myriad of uses, and outstanding value for years to come! For more information about Delta Children, please visit us at www.DeltaChildren.com, Facebook/DeltaChildren via or Twitter @DeltaChildren.
ABOUT FIRST CANDLE
First Candle is a leading national nonprofit dedicated to safe pregnancies and the survival of babies through the first years of life. With programs of research, education and advocacy, the organization is working to ensure that every baby is given the best possible chance to reach not only his or her first birthday, but many happy birthdays beyond. First Candle also provides compassionate grief support to anyone affected by the death of a baby through its toll-free crisis hotline (1.800.221.7437).
SOURCE Delta Children