Demi Lovato Set To Headline DigiFest NYC On June 6th

LOS ANGELES, April 20, 2015 /PRNewswire/ -- DigiTour Media announced today that platinum-selling recording artist Demi Lovato will make an appearance in New York to headline this summer's DigiFest NYC, the multi-platform experience featuring top social media stars, which is curated by DigiTour Media and has become one of the hottest summer festival tickets in NYC. The 3^rd annual DigiFest NYC is being held Saturday, June 6^th at CitiField in Flushing, Queens and will feature a bill of some of the most popular YouTube/Vine stars including Trevor Moran, Sam Pottorff, Aaron Carpenter, Teala Dunn, Rickey Thompson and Luke Korns, among others. Crossover Billboard-charting rappers Jack & Jack have also been announced to perform.

"As the line between social media and mainstream media continues to blur, we're excited to welcome pop music sensation Demi Lovato to our 3^rd annual DigiFest NYC," says DigiTour Media co-founders Meridith Valiando Rojas and Chris Rojas. "As a millennial herself, Demi is the kind of artist Digi's fans look up to, making her the perfect addition to our festival this year."

Partnering exclusively with Delta for tour travel, DigiFest will also be making stops in Toronto, Cleveland, San Diego, Chicago and Worcester, MA and will feature fan meet-and-greets, brand sponsored-experiences and more with confirmed performers for each city to be announced at a later date. DigiTour Media has created unforgettable experiences through unique custom integrations including a partnership with Sony Music on the national launch of the #URNEXT campaign, in search of undiscovered talent to perform at 2015 DigiFest NYC. Other partnerships include Coke; returning kissing booth sponsor Invisalign Teen, which allows DigiFest fans the chance to win a kiss from their favorite YouTube stars; and Galderma Laboratories, L.P., maker of Benzac® Acne Solutions, creators of the "Be A Benzac Breakout Star" booth that will offer festival goers a chance to get in front of the camera and become their own DigiFest star. 

DigiFest NYC is produced by DigiTour Media, an emerging media and entertainment company, which creates and produces IRL ("in real life") YouTube experiences in the form of concerts (DigiTours) and events (DigiFests). In 2014, DigiTour sold over 120,000 tickets across 60 shows, including multiple festivals and three national tours with YouTube supergroup O2L, Vine's Jack & Jack, Andrea Russett and many others. Previous DigiTour headliners have included Grammy Award winners Pentatonix and MTV VMA and Teen Choice Award winners Fifth Harmony. In 2015, DigiTour plans to stage 141 shows with an estimated total of 350,000 tickets.

General admission tickets for DigiFest NYC start at $35, with VIP packages starting at $99. All tickets are available for purchase at http://www.thedigitour.com/digifest.  

About DigiTour Media
Founded in 2010 by Meridith Valiando Rojas and Chris Rojas, DigiTour Media is an emerging media and entertainment company, which creates and produces IRL ("in real life") experiences featuring social media based performers in the form of concerts (DigiTours) and events (DigiFests), with a bill of YouTube/Vine stars as well as pop artists/bands and comedians popular among Generation Z and Millennial audiences. In 2014, over 100,000 fans attended DigiTour events in Boston, Chicago, Denver, New York, Los Angeles, among other U.S. cities, as well as London and Toronto. 

Investors in DigiTour Media include Hollywood broadcaster, producer and entrepreneur, Ryan Seacrest, Advance Publications, Inc., the parent company of Condé Nast, chairman and co-founder of Machinima Allen DeBevoise, and entertainment executives Guy Oseary and Ben Silverman. The company has partnered with some of the most respected brands across several verticals to provide special experiences for fans, producing custom and engaging integrations. Some of DigiTour brand partners have included: Coca-Cola, YouTube, Intel, Instagram, Sony, Gibson and Iconix Brand Group (Candie's and Material Girl). 

Follow us on social media @DigiTour.

About Demi Lovato

Demi Lovato is a singer, songwriter, and television star with a fan base that includes over 28 million die-hard Twitter followers and nearly 37 million fans on Facebook. She is a platinum-selling recording artist whose latest album, Demi, hit #1 on iTunes in over 50 countries around the world. The lead single, "Heart Attack," earned Platinum status just ten weeks after its launch. Lovato recently wrapped the North American and European leg of her WORLD TOUR in November and is heading to Australia, New Zealand and Asia this year. DEMI WORLD TOUR followed her first headlining and sold-out, NEON LIGHTS TOUR, named after her platinum single and Top 5 radio hit off her album, Demi. In addition to her musical accomplishments, this past year, her book, "Staying Strong: 365 Days a Year," became a New York Times best-seller and she created "Staying Strong: A Journal" to coincide, while simultaneously launching her very own skin-care line, DEVONNE By Demi and hair extension line, Secret Color. Lovato was also named the first ever global ambassador for NYC New York Color Cosmetics and is the face of SKECHERS Global Campaign. As an outspoken advocate for young people everywhere, Lovato has become a role model by being vocal about her personal experiences and speaking out against bullying among other issues. She serves as an official Ambassador for We Day as well as Free The Children and launched The Lovato Treatment Scholarship Program, which helps people struggling with mental health and/or addiction issues cover the cost of treatment.

MEDIA CONTACTS
Sarah Rothman, [email protected] 
Anna Miller, [email protected]

SOURCE DigiTour