Denny's Partners with Yext to Empower Local Franchisees
Sees 162% Lift in Search Impressions in First Year
NEW YORK, April 19, 2016 /PRNewswire/ -- Yext, the global leader in location data management, announced today that it has helped Denny's, America's Diner, empower its franchisees and improve its local search performance, increasing search impressions 162%. Denny's rolled out Yext's platform in early 2015 across its 1,700 franchise restaurant locations to correct and enhance its location data in organic search results and capture the attention of mobile-empowered diners of all ages.
With over 90% of its system franchised, and a reputation as the friendly, neighborhood diner, Denny's places significant importance on localizing customers' dining experiences and wanted a platform that would empower its franchisees in their local marketing initiatives - and that starts with location data as the foundation.
"Our location data simply must be accurate for us to be in, if not stay ahead of, the game. Missing phone numbers, incorrect addresses — that is unacceptable in this day in age," says John Dillon, CMO of Denny's. "The cost of inaccuracies is difficult to quantify, since we don't know exactly how many customers we were losing due to incorrect information. Regardless, at a baseline correct listings is an infrastructure issue, and Yext uniquely ensures that all of our listings are accurate across all search channels and devices."
"Yext is proud to work with innovative brands like Denny's that understand the importance of leveraging location as the foundation to create more opportunities for meaningful customer engagement," says Wendi Sturgis, Yext's Chief Customer Officer. "Denny's has a huge stake in local as a franchise company, and has an innovative approach to ensuring each franchise owner feels empowered to add his or her own voice and create a local dining experience that resonates with their unique community."
Location Data Management is critical for the mobile world and Denny's investment in strengthening its location data across all the sites and apps diners use to find local restaurants with Yext's PowerListings and Pages products has paid off. Since launch, Denny's has made over 660,000 corrections and updates to its local listings, and its local Pages have seen a 162% increase in search traffic.
For more information on Denny's partnership with Yext, you can read the full story on Yext's Customer Showcase.
About Yext
Yext is the global location data management leader, and our mission is to help people go places. The award-winning Yext Location Management Platform enables companies of all sizes to manage location data across their websites, mobile apps, internal systems, and the industry's largest ecosystem of maps, apps, social networks, directories, and search engines including Google, Apple, Facebook, Bing, and Yahoo. Our products—PowerListings®, Pages, and Xone™—enable the world's 50 million businesses to drive face-to-face and digital interactions that boost brand awareness, drive foot traffic, and increase sales.
Based in the heart of New York City with a growing team of over 475 employees worldwide, Yext has been recognized as one of America's fastest growing companies by the Inc. 500 (#212 in 2015), one of Forbes' Most Promising Companies (2014 & 2015) and one of Fortune's Best Places to Work (2014 & 2015). Learn more about how we help people go places at www.yext.com.
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