DenTek® Unleashes "Fantasy Guards" Campaign: Crush Fantasy Football Stress with Nighttime Dental Guards and Win an Epic NFL Star-Backed Punishment

Fantasy football, fueling 1.2 billion hours of annual rivalry, ignites fierce competition—and stress that can wreak havoc on oral health. From last-place humiliations to weekly low-score jabs, the stakes are sky-high. DenTek®'s "Fantasy Guards" campaign delivers a one-two punch: fans can visit dentek.com/ultimatepunishment to enter the "Ultimate Fantasy Football Punishment" contest for a chance to see their lowest scorer face a hilarious, DenTek®-sponsored grand finale that will have the whole league roaring. Fans who sign up will also receive a coupon to save $5.00 off a DenTek® Professional Fit Dental Guard, redeemable at all major retailer outlets to help shield their teeth from stressed induced grinding this football season!

"Fantasy football is an emotional thrill ride that can lead to stress related teeth grinding," said Sandra Kasprzak, Director of Marketing at Prestige Consumer Healthcare. "Our 'Fantasy Guards' campaign equips fans with nighttime dental guards to protect their smiles. It is a contest to make losing the stuff of legends thanks to the support of iconic football players and that reminds fans to dominate their oral health game."

The "Fantasy Guards" campaign features NFL stars like Tiki Barber, LeRoy Butler, Austin Ekeler, Dwight Freeney, and Ted Ginn Jr. and is supported by a multi-channel marketing strategy, leveraging social media, digital display and video assets, podcasts sponsorships, and partnerships with DraftKings and Yahoo Sports.

Tiki Barber and Austin Ekeler are rallying behind the campaign, bringing their competitive fire and charisma. "I have played in some big games and seen the pressure up close, but fantasy football brings its own intensity. Every lineup call feels like 4^th-and-goal, which is why I love how DenTek® helps fans keep their cool and their confidence – on and off the field," said Barber. "DenTek® nighttime dental guards are your MVP for a tough season, and the Ultimate Fantasy Football Punishment? That is a touchdown for fun!" Ekeler added, "This campaign turns losses into epic wins. Guard your smile from stress-induced bruxism and brace for a punishment that will have your league buzzing for years."

The roster expands with more football favorites sharing their support. LeRoy Butler noted, "Defending against stress is like leaping into the end zone—DenTek® mouth guards give you that winning edge to protect against nighttime teeth grinding while the Ultimate Fantasy Football Punishment keeps the fun in the game." Dwight Freeney chimed in, "As a pass rusher, I made a career out of spinning past blockers under pressure. Now I get to flip that feeling. DenTek® helps fans spin stress into smiles, protecting them through every nail-biting fantasy matchup." Ted Ginn Jr. added, "Speed through the season with a guarded grin—DenTek® turns fantasy flops into fast-break laughs that everyone will remember."

Contest Details

The "Ultimate Fantasy Football Punishment" contest invites fantasy players to submit their league names and a short video online by December 8, 2025. Ready to dominate your league? Visit dentek.com/ultimatepunishment to review full contest rules, enter your team, and level up your oral care game.

View Campaign Assets and follow the DenTek® "Fantasy Guards" campaign on TikTok and Instagram.

About DenTek®
DenTek®, from Prestige Consumer Healthcare, is a leading provider of innovative oral care solutions, empowering consumers to take charge of their oral health through proactive prevention. With a range of everyday maintenance, specialized care, and overnight care products, DenTek® coaches people to achieve peak oral health with easy-to-use, performance-driven products. 

DenTek®'s portfolio of ready to wear and custom fit mouth guards are BPA-free and protect teeth from nighttime clenching and grinding. With a 6-month guarantee and unmatched comfort, they are the go-to solution for stress-busting oral care. DenTek® nighttime guards are available in three models: Professional Fit, Ultimate, and Comfort-Fit. Learn more at dentek.com.

About Prestige Consumer Healthcare Inc.

Prestige Consumer Healthcare is a leading consumer healthcare products company with sales throughout the U.S. and Canada, Australia, and in certain other international markets. The Company's diverse portfolio of brands include Monistat® and Summer's Eve® women's health products, BC® and Goody's® pain relievers, Clear Eyes® and TheraTears® eye care products, DenTek® specialty oral care products, Dramamine® motion sickness treatments, Fleet® enemas and glycerin suppositories, Chloraseptic® and Luden's® sore throat treatments and drops, Compound W® wart treatments, Little Remedies® pediatric over-the-counter products, Boudreaux's Butt Paste® diaper rash ointments, Nix® lice treatment, Debrox® earwax remover, Gaviscon® antacid in Canada, and Hydralyte® rehydration products and the Fess® line of nasal and sinus care products in Australia. Visit the Company's website at www.prestigeconsumerhealthcare.com.

Disclaimer: The "Fantasy Guards" campaign is not affiliated with, endorsed by, or sponsored by the National Football League (NFL). NFL is a registered trademark of the National Football League.

SOURCE DenTek®