Deodorants market: North America is estimated to account for 33% of the market's growth from 2022 to 2027 - Technavio

NEW YORK, Jan. 5, 2023 /PRNewswire/ -- The deodorants market is segmented by end-user (men and women), product (deodorant sprays, roll-on deodorants, sticks and solid deodorants, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). The men segment held the largest share of the market in 2022. The segment is estimated to witness significant growth during the forecast period. The segment is driven by the surging demand for grooming products such as deodorants among male working professionals and the increasing urge to smell better among the millennial population. In addition, the increased availability of customized and personalized products is fueling the growth of the segment.

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 The deodorants market report also covers the following areas:

• Porter's five forces analysis
• Customer landscape
• Market trends

Frequently Asked Questions:

• What are the major trends in the market? 
  Innovative promotional activities are an emerging trend in the market.
• At what rate is the market projected to grow?
  The deodorants market size is estimated to grow by USD 13.19 billion between 2022 and 2027. The growth momentum will accelerate at a CAGR of 6.78% during the forecast period.
• Who are the top players in the market?
  The deodorants market comprises of several market vendors, including Chic Cosmetic Industries 1989 Ltd., Colgate Palmolive Co., Firmenich SA, Giorgio Armani S.p.A., Henkel AG and Co. KGaA, Hermes International SA, ITC Ltd., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, MacAndrews and Forbes Inc., maxingvest AG, McNROE Consumer Products Pvt. Ltd., Pharmaceutical Specialties Inc., PVH Corp., Raymond Ltd. among others.
• What are the key market drivers and challenges?
  The improving living standards are notably driving the market growth, although factors such as the availability of counterfeit products may impede the market growth.
• What is the largest region in the market?
  North America is forecast to contribute 33% to the growth of the global gas station equipment market during the forecast period.

Related Reports:

• The perfume market size in India is expected to increase by USD 1.02 billion from 2021 to 2026, and the market's growth momentum will decelerate at a CAGR of 14.89%. The increasing demand from the millennial population is notably driving the perfume market growth in India, although factors such as counterfeit products available in the market may impede the market growth.
• The luxury perfume market size is expected to increase by USD 4.20 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 6.09%. The increase in demand from the millennial population is notably driving the luxury perfume market growth, although factors such as competition from products that are available at affordable prices may impede the market growth.

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global deodorants market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global deodorants market 2017 - 2021 ($ billion)

• 4.2 End-user Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – End-user Segment 2017 - 2021 ($ billion)

• 4.3 Product Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by End-user

• 6.1 Market segments 
• Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)

• 6.2 Comparison by End-user 
• Exhibit 32: Chart on Comparison by End-user
• Exhibit 33: Data Table on Comparison by End-user

• 6.3 Men - Market size and forecast 2022-2027
• Exhibit 34: Chart on Men - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Men - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Men - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Men - Year-over-year growth 2022-2027 (%)

• 6.4 Women - Market size and forecast 2022-2027
• Exhibit 38: Chart on Women - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Women - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Women - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Women - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by End-user 
• Exhibit 42: Market opportunity by End-user ($ billion)

7 Market Segmentation by Product

• 7.1 Market segments 
• Exhibit 43: Chart on Product - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Product - Market share 2022-2027 (%)

• 7.2 Comparison by Product 
• Exhibit 45: Chart on Comparison by Product
• Exhibit 46: Data Table on Comparison by Product

• 7.3 Deodorant sprays - Market size and forecast 2022-2027
• Exhibit 47: Chart on Deodorant sprays - Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Data Table on Deodorant sprays - Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Chart on Deodorant sprays - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Deodorant sprays - Year-over-year growth 2022-2027 (%)

• 7.4 Roll-on deodorants - Market size and forecast 2022-2027
• Exhibit 51: Chart on Roll-on deodorants - Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Data Table on Roll-on deodorants - Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Chart on Roll-on deodorants - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Roll-on deodorants - Year-over-year growth 2022-2027 (%)

• 7.5 Sticks and solid deodorants - Market size and forecast 2022-2027 
• Exhibit 55: Chart on Sticks and solid deodorants - Market size and forecast 2022-2027 ($ billion)
• Exhibit 56: Data Table on Sticks and solid deodorants - Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Chart on Sticks and solid deodorants - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Sticks and solid deodorants - Year-over-year growth 2022-2027 (%)

• 7.6 Others - Market size and forecast 2022-2027
• Exhibit 59: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 60: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Product 
• Exhibit 63: Market opportunity by Product ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 64: Analysis of pdeodorants sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 65: Chart on Market share by geography 2022-2027 (%)
• Exhibit 66: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 67: Chart on Geographic comparison
• Exhibit 68: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 77: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 Germany - Market size and forecast 2022-2027
• Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.10 India - Market size and forecast 2022-2027
• Exhibit 97: Chart on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.11 China - Market size and forecast 2022-2027
• Exhibit 101: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 103: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.12 Brazil - Market size and forecast 2022-2027
• Exhibit 105: Chart on Brazil - Market size and forecast 2022-2027 ($ billion)
• Exhibit 106: Data Table on Brazil - Market size and forecast 2022-2027 ($ billion)
• Exhibit 107: Chart on Brazil - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on Brazil - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 109: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 110: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 111: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 112: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 113: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 114: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 115: Matrix on vendor position and classification

• 12.3 Chic Cosmetic Industries 1989 Ltd. 
• Exhibit 116: Chic Cosmetic Industries 1989 Ltd. - Overview
• Exhibit 117: Chic Cosmetic Industries 1989 Ltd. - Product / Service
• Exhibit 118: Chic Cosmetic Industries 1989 Ltd. - Key offerings

• 12.4 Colgate Palmolive Co. 
• Exhibit 119: Colgate Palmolive Co. - Overview
• Exhibit 120: Colgate Palmolive Co. - Business segments
• Exhibit 121: Colgate Palmolive Co. - Key offerings
• Exhibit 122: Colgate Palmolive Co. - Segment focus

• 12.5 Firmenich SA 
• Exhibit 123: Firmenich SA - Overview
• Exhibit 124: Firmenich SA - Product / Service
• Exhibit 125: Firmenich SA - Key offerings

• 12.6 Giorgio Armani S.p.A. 
• Exhibit 126: Giorgio Armani S.p.A. - Overview
• Exhibit 127: Giorgio Armani S.p.A. - Product / Service
• Exhibit 128: Giorgio Armani S.p.A. - Key offerings

• 12.7 Henkel AG and Co. KGaA 
• Exhibit 129: Henkel AG and Co. KGaA - Overview
• Exhibit 130: Henkel AG and Co. KGaA - Business segments
• Exhibit 131: Henkel AG and Co. KGaA - Key news
• Exhibit 132: Henkel AG and Co. KGaA - Key offerings
• Exhibit 133: Henkel AG and Co. KGaA - Segment focus

• 12.8 Hermes International SA 
• Exhibit 134: Hermes International SA - Overview
• Exhibit 135: Hermes International SA - Business segments
• Exhibit 136: Hermes International SA - Key offerings
• Exhibit 137: Hermes International SA - Segment focus

• 12.9 ITC Ltd. 
• Exhibit 138: ITC Ltd. - Overview
• Exhibit 139: ITC Ltd. - Business segments
• Exhibit 140: ITC Ltd. - Key offerings
• Exhibit 141: ITC Ltd. - Segment focus

• 12.10 LOreal SA 
• Exhibit 142: LOreal SA - Overview
• Exhibit 143: LOreal SA - Business segments
• Exhibit 144: LOreal SA - Key news
• Exhibit 145: LOreal SA - Key offerings
• Exhibit 146: LOreal SA - Segment focus

• 12.11 LVMH Moet Hennessy Louis Vuitton SE 
• Exhibit 147: LVMH Moet Hennessy Louis Vuitton SE - Overview
• Exhibit 148: LVMH Moet Hennessy Louis Vuitton SE - Business segments
• Exhibit 149: LVMH Moet Hennessy Louis Vuitton SE - Key news
• Exhibit 150: LVMH Moet Hennessy Louis Vuitton SE - Key offerings
• Exhibit 151: LVMH Moet Hennessy Louis Vuitton SE - Segment focus

• 12.12 maxingvest AG 
• Exhibit 152: maxingvest AG - Overview
• Exhibit 153: maxingvest AG - Business segments
• Exhibit 154: maxingvest AG - Key offerings
• Exhibit 155: maxingvest AG - Segment focus

• 12.13 Pharmaceutical Specialties Inc. 
• Exhibit 156: Pharmaceutical Specialties Inc. - Overview
• Exhibit 157: Pharmaceutical Specialties Inc. - Product / Service
• Exhibit 158: Pharmaceutical Specialties Inc. - Key offerings

• 12.14 PVH Corp. 
• Exhibit 159: PVH Corp. - Overview
• Exhibit 160: PVH Corp. - Business segments
• Exhibit 161: PVH Corp. - Key offerings
• Exhibit 162: PVH Corp. - Segment focus

• 12.15 The Estee Lauder Co. Inc. 
• Exhibit 163: The Estee Lauder Co. Inc. - Overview
• Exhibit 164: The Estee Lauder Co. Inc. - Product / Service
• Exhibit 165: The Estee Lauder Co. Inc. - Key offerings

• 12.16 The Procter and Gamble Co. 
• Exhibit 166: The Procter and Gamble Co. - Overview
• Exhibit 167: The Procter and Gamble Co. - Business segments
• Exhibit 168: The Procter and Gamble Co. - Key news
• Exhibit 169: The Procter and Gamble Co. - Key offerings
• Exhibit 170: The Procter and Gamble Co. - Segment focus

• 12.17 Unilever PLC 
• Exhibit 171: Unilever PLC - Overview
• Exhibit 172: Unilever PLC - Business segments
• Exhibit 173: Unilever PLC - Key news
• Exhibit 174: Unilever PLC - Key offerings
• Exhibit 175: Unilever PLC - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 176: Inclusions checklist
• Exhibit 177: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 178: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 179: Research methodology
• Exhibit 180: Validation techniques employed for market sizing
• Exhibit 181: Information sources

• 13.5 List of abbreviations 
• Exhibit 182: List of abbreviations

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SOURCE Technavio