Dermablend Professional Uncovers Zombie Boy's Story

NEW YORK, Aug. 20, 2013 /PRNewswire/ -- With only 12 inches of blank space left on his body, Zombie Boy and Dermablend Professional join forces again to deliver an epic collaboration.  Known for "Go Beyond the Cover," the 2011 YouTube phenomenon that garnered 22 million views, six prestigious awards and a cult following, Zombie Boy and Dermablend are back with yet another shocking reveal! Using 3-D technology, Dermablend gives everyone the chance to get up close and personal with Zombie Boy; you can touch him, you can feel him…don't worry he won't bite. The duo offers fans the chance to delve deep into Zombie Boy's secrets and discover the stories behind each tattoo…bet you can't guess which tattoo was his first. Throughout your journey, take notice that Dermablend is always close by, for each tattoo you learn about, you also learn the Dermablend products used to cover the dark skeletal ink. Don't assume it's just Leg and Body Cover that was used, Cover Creme Foundation makes many appearances. And best of all, users can step into Zombie Boy's skin to "zombify" themselves, you may laugh now but if you want to be entered to win a trip to NYC Fashion Week!, then you may want to "zombify" your face sooner rather than later!

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/62955-dermablend-professional-and-zombie-boy-nyc-fashion-week-trip-contest 

(Photo: http://photos.prnewswire.com/prnh/20130820/MM63042)

While digging further into the message of "don't judge a book by its cover," the interactive tool impresses even more of a personal journey into appearances. "With the 'Go Beyond the Cover' video, we had a real chance to show the power of individuality as well as the Dermablend products," said Soniya Sheth, Vice President of Dermablend Professional. "Now we'd like to go a step further and introduce the world to the real Rick Genest – his stories as mapped out on his skin, while showcasing the efficacy of Dermablend Professional; if they can cover his tattoos, they can cover anything."

The FREE interactive tool is now available in the iTunes store bit.ly/15OoWNB  and on the 'Go Beyond the Cover' site www.gobeyondthecover.com.

While downloading the App, learn about the 72 Hour Flash Contest and be one step closer to winning!

• #DBZombieMe 72 Hour Flash Contest begins 12PM Eastern Time ("ET") on August 20, 2013 and 12PM ET on August 23, 2013 live for only72 hours.

  To become eligible, either (1) Download the FREE App: bit.ly/15OoWNB from the iTunes App Store, once downloaded, click on the Zombie Yourself tab.  Take your picture or upload an existing photo, then follow the instructions on how to "zombie your face."  Once you have finished, share your photo to any of the following social media pages with both tags: @dermablendpro and #dbzombieme to Facebook, Twitter, and/or upload from your photo album to Instagram.
  
  Alternative method of entry: Enter without the app, visit www.gobeyondthecover.com click on the Zombie Me Tab and follow the same steps. Upload a photo of yourself and share the photo through any of the following social media pages with both tags: @dermablendpro and #dbzombieme to Facebook, Twitter and Instagram. 
  
  All photographs submitted with the correct hashtags will automatically be entered for a chance to win:
  • The New York Fashionista Grand Prize winner receives a trip for two to New York Fashion Week to see Zombie Boy launch his new line on the evening of September 9, 2013.
  • The Money Lover Runner up receives a $500 American Express gift card
  • Dermablend's New Best Friend Third place winner receives $200 worth of Dermablend products.

For more rules and regulations view here: http://www.dermablend.com/zombiemecontest

About DERMABLEND
Created in 1981 by an American dermatologist, Dermablend has been recognized as the expert in camouflage cosmetics in the US for over 30 years. The exceptional performance of Dermablend products in terms of coverage and wearability lies at the very heart of its expertise. High performance: wear and coverage has ensured its well-known and renowned recognition by the medical community and professional makeup artists. All Dermablend products are Dermatologist Tested, Allergy Tested, Non-Comedogenic, Non-Acnegenic, Fragrance Free, Smudge-Resistant and up to 12 Hours of Wear.

Dermablend Professional is the #1 Dermatologist Recommended Camouflage Brand and can be purchased at Macy's, Ulta, Dillard's and also at select Lord & Taylor, Bon Ton, Carsons and Boscovs locations, and online at www.dermablend.com.

SOURCE Dermablend