DERMATOLOGIST-DEVELOPED HAIR CARE BRAND SEEN ANNOUNCES EXCLUSIVE PARTNERSHIP WITH ULTA BEAUTY AND NATIONWIDE EXPANSION IN APRIL

NEW YORK, April 17, 2025 /PRNewswire/ -- SEEN, the dermatologist-developed and dermatologist-recommended brand for your healthiest hair and skin, is proud to announce its exclusive partnership with Ulta Beauty, the nation's largest beauty retailer.

Since launching into Ulta Beauty in 2023 through Sparked, the retailer's emerging brand platform,  SEEN has consistently exceeded expectations , underscoring the growing demand for products that support hair, scalp and skin health. SEEN is currently in 700+ stores across the U.S., and expanding into all 1,400+ Ulta Beauty locations nationwide beginning April 6, 2025. This exclusive partnership and retail expansion is  a direct result of SEEN's strong engagement with Ulta Beauty guests and its position leading the "skinification" of haircare, bringing cutting-edge skin science to the category. SEEN also ranks as a beloved hair care brand certified through Conscious Beauty at Ulta Beauty ™ and saw overwhelming demand during the retailer's 21 Days of Beauty event, where core SKUs sold out by early afternoon. There continues to be a need for good-for-skin haircare and SEEN's expansion at Ulta Beauty solidifies the brand's mission to deliver dermatologist-developed solutions for all skin types including sensitive, acne-prone, and eczema-prone skin.

"We are truly grateful for the partnership with Ulta Beauty and thrilled to expand SEEN's presence into all stores nationwide," said Iris Rubin MD, Harvard-Trained Dermatologist and Co-Founder of SEEN. "Ulta Beauty has been an incredible partner, and this milestone represents a pivotal moment for our brand. Ulta Beauty guests deserve products that deliver stronger, smoother, healthier-looking hair, and are safe for all skin types, including sensitive, acne-prone, and eczema-prone skin. With Ulta Beauty's nationwide reach, we are excited to offer SEEN to even more consumers who are looking for haircare solutions that deliver proven results for their hair, skin, and scalp.

SEEN has established itself as a leader in the "skinification" of haircare, raising the bar and redefining the concept by creating good for skin hair care. SEEN offers award-winning, patented, and clinically-proven formulas that are clean, vegan, and cruelty-free. SEEN's fragrance free line has also been awarded the National Eczema Association's Seal of Acceptance. Fragrance free SEEN is dermatologist recommended, and 5,300+ dermatologists and health care professionals in the U.S. sample SEEN products to their patients, driving traffic to Ulta Beauty stores and educating consumers.

"We are thrilled to expand on our existing partnership with SEEN, offering the brand exclusively in all stores nationwide," said Penny Coy, Senior Vice President of Merchandising, Ulta Beauty. "Our engaged hair care and skin care loving guests are more informed than ever before, actively seeking SEEN's products because they not only deliver results but also address their specific hair and skin concerns with dermatologist-developed solutions. We are so proud of the brand's growth over the years, from launching in select doors through Sparked, to being an exemplary Conscious Beauty brand, certified across all five pillars including vegan, clean ingredients, cruelty-free, sustainable packaging and give back, and now launching in all stores nationwide. We are looking forward to having new and existing guests discover and incorporate the brand's efficacious formulas in their beauty routine's this year and beyond."

"Our partnership with Ulta Beauty is a strong contributor to our brand's growth and success," said Greg Maged, CEO and Co-Founder of SEEN. "This expansion is a testament to Ulta Beauty's belief in SEEN's unique value proposition, and aligns with our broader strategy of SEEN becoming the #1 haircare brand for people with sensitive skin. We're looking forward to introducing SEEN to Ulta Beauty shoppers in key markets across the country."

About SEEN

SEEN creates award-winning, dermatologist-designed hair care that transforms your hair, scalp, and skin in one. After repeatedly breaking out from hair products and discovering the connection between hair products and skin health, Harvard-trained dermatologist with five diplomas from Harvard Medical School, Dr. Iris Rubin designed SEEN's innovative line that is safe for all skin types including sensitive and acne-prone skin.

Prior to launching SEEN, Dr. Iris Rubin was Medical Director of the Dermatologic and Vascular Laser Surgery Program at Children's National Medical Center in Washington DC and Maryland, where she treated children with disfiguring vascular birthmarks and scars. SEEN provides financial support to laser clinics in Armenia and Vietnam, which treat children with disfiguring birthmarks and scars. SEEN's entire fragrance free line has been awarded the National Eczema Association's Seal of Acceptance and is safe for eczema-prone skin.

SEEN is proud to be clean, vegan, cruelty-free, and formulated without clogging oils, silicones, phthalates, parabens, dyes, gluten, or formaldehyde-releasing preservatives.

For more information, visit https://helloseen.com/

PR Contact: Foundation, [email protected]

SOURCE SEEN