Detect Clinician Activity Shifts Earlier to Improve Market Readiness, Upcoming Webinar Hosted by Xtalks

In this free webinar, learn how EHR-derived clinical activity signals can help life sciences teams detect market changes earlier. The featured speakers will discuss how clinician documentation can reveal emerging disease, treatment, brand and geographic trends and help prioritize commercial and medical initiatives. Attendees will also explore how these signals can be used alongside existing data sources to assess responses to campaigns, field activity and other market interventions.

TORONTO, Oct. 22, 2026 /PRNewswire/ -- Life sciences organizations have more data than ever, yet many sources used to guide commercial strategy reveal market change weeks or months after it begins. This webinar explores how teams can now detect shifts in clinical activity faster and use that intelligence to understand market response and emerging opportunities.

A new source of intelligence derived directly from clinical language and activity within the EHR can reveal changes in the diseases, treatments, brands, clinical concepts and terminology clinicians are documenting. These EHR-derived signals provide an earlier view into emerging market and geographic trends before they become apparent in traditional downstream data.

Featured speakers will examine how commercial teams can use this intelligence to identify where market opportunities and changes may be emerging. Attendees will also learn how comparing clinical activity before, during and after brand campaigns and field initiatives can add a new dimension to impact measurement.

Rather than replacing claims, Rx or other established data sources, this approach provides a different signal from the earliest point in the clinical journey.

Register to learn how EHR-derived clinical intelligence can reveal market shifts and help commercial teams make more informed decisions earlier.

Join experts from IMO Health, Joseph Zabinski, PhD, MEM, Senior Vice President, Product Management; and Ediz Calay, PhD, Vice President, Product Management, for the live webinar on Thursday, November 5, 2026, at 12pm EDT (5pm GMT / UK).

For more information, or to register for this event, visit Detect Clinician Activity Shifts Earlier to Improve Market Readiness.

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Contact:
Soumya Shashikumar
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Email: [email protected]

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