DETROIT, April 24, 2012 /PRNewswire/ -- Detroit businessman and communication pioneer and consultant Leland K. Bassett has been named the 2012 Jackson Community College (JCC) Dr. Ethelene Jones Crockett Outstanding Alumni Award recipient.
The award is given annually to honor distinguished alumni who have "displayed a positive and personal involvement in the betterment of humankind and has ongoing contact with JCC," according to JCC. Bassett, Chairman and CEO of Detroit-based Bassett & Bassett Communication Managers and Counselors is a 1964 graduate of JCC.
Bassett also earned a degree from Michigan State University in 1970 and has studied at Harvard University, the University of Notre Dame and University of Michigan.
He pioneered the application of human communication sciences and strategic planning in public relations, corporate communications and strategic communications for more than 30 years. Bassett designed and taught the nation's first graduate strategic communication management curriculum in the 1980s at the MSU College of Communication Arts & Sciences.
Bassett also created an endowed nursing scholarship at JCC in honor of his mother, Vera Bassett, who was a JCC nursing instructor in the 1960s and '70s.
The award is named for Dr. Ethelene Jones Crockett, a JCC graduate who became Michigan's first black female Ob/Gyn in 1952 after graduating from Harvard medical school; and was the spouse of U.S. Congressman George Crockett, Jr.
About Bassett & Bassett: Bassett & Bassett provides communication management and counseling services with the design and management of strategic programs integrating brand development and management, public relations, news media relations, digital and social media, crisis communication, marketing, advertising and other specialized forms of communication from an applied communication psychology perspective. The firm provides multi-billion dollar project experience with the responsiveness and flexibility of a 24 hour-a-day, seven day-a-week [24/7] entrepreneurial, client focused organization. Web: www.bassettbassett.com.
SOURCE Bassett & Bassett