DETROIT and SUNNYVALE, Calif., Oct. 6 /PRNewswire/ -- Detroit Media Partnership today launched a local advertising relationship with Yahoo! that brings together Detroit Media Partnership's brands, media sales expertise, and leading website audiences with Yahoo!'s scale, online audience targeting capabilities, and display advertising expertise. Detroit Media Partnership will offer Yahoo! digital inventory as part of their local advertising solutions. As a result, local advertisers will benefit from expanded digital reach and enhanced audience targeting capabilities based on geography, user demographics, interests, and more against that expanded audience. This alliance combines The Detroit News' and Detroit Free Press' credible local brands and multimedia sales and marketing expertise with the powerful digital brand credibility and audience of Yahoo!. The new relationship will enhance Detroit Media Partnership's audience solutions capabilities by increasing total digital audience reach within the Detroit market to 81%* of local internet users.
"This collaboration gives local businesses the opportunity to connect with even more customers," said Susie Ellwood, CEO of Detroit Media Partnership. "No other local source reaches more adults in our market than The Detroit News and Detroit Free Press. Aligning our brands with Yahoo! is strategic, smart and sure to drive even more results for our advertisers," Ellwood said.
"Local advertising continues to be an important area of focus for us, and Yahoo! is committed to helping local businesses reach high quality target audiences," said Lem Lloyd, VP Channel Sales, Yahoo! Americas. "This relationship significantly expands our local offerings and gives advertisers the technology and scale they need to reach their consumers online."
Detroit Media Partnership, L.P. manages the business functions of the Detroit Free Press and The Detroit News. As the largest newspapers in Michigan, with two of the most visited Web sites in the market, the Free Press and The News combine to reach a weekly audience of 1.9 million people; 50% of adults in this market see our products.* Detroit Media Partnership is also the advertising sales agent for the following suburban Detroit publications: StyleLine Magazine, Observer & Eccentric and Mirror Newspapers, Novi News, Milford Times, Northville Record, South Lyon Herald and Livingston County Daily Press & Argus. Gannett Co., Inc., owner of the Free Press, is the general partner in DMP; MediaNews Group, owner of The News, is the limited partner.
*SOURCE: August 2010 – comScore, Inc. – Detroit DMA
SOURCE Detroit Media Partnership