Detroit Viewers Choose WXYZ 7 Action News!

SOUTHFIELD, Mich., June 15, 2012 /PRNewswire/ -- According to television ratings from Nielsen Media Research in the May 2012 sweeps period, WXYZ's 7 Action News This Morning is Detroit's fastest growing morning newscast in all major demographics.   

7 Action News This Morning from 4:30 – 7:00 a.m. weekdays on Channel 7 led the way with a 40% growth in Women 18-49, a 2% growth in Women 25-54, a 26% growth in Adults 18-49, and an 8% growth in Adults 25-54.  At the same time, WDIV saw a 46% decline in Women 18-49, a 41% decline in women 25-54, and a 36% decline in Adults 18-49 and Adults 25-54.  WJBK also experienced decreases in female and adult demographic categories.

7 Action News Midday retained its strong lead as Detroit's #1 12 Noon newscast in female and adult demographic categories, including Women and Adults 18-49, and Women and Adults 25-54, according to the Nielsen research for May 2012.

In the evening, 7 Action News at 6 p.m. Monday through Friday, outperformed its competition with #1 time period finishes in Women 25-54, Adults 18-49, Adults 25-54, and Men 25-54, and tied WDIV for first place in Men 18-49.

Also, according to Nielsen's May ratings, 7 Action News is once again #1 in the 11pm time period Monday through Sunday in every major adult demographic including Women 18-49, Women 25-54, Adults 18-49 and Adults 25-54.

"We are thrilled with the success of 7 Action News," said WXYZ Vice-President and General Manager Ed Fernandez.  "We have worked hard to deliver compelling content and to be the best station for Detroit.  It's gratifying to see that viewers have responded."

Scripps is a leading media enterprise that embraces its rich history in delivering high-quality journalism through television stations, newspapers and the Scripps Howard News Service, while developing and expanding its digital strategies, including social gaming, for multiple platforms. The company provides community-changing breaking news, story-telling, investigations and interactive outreach at 19 television stations in major markets such as Denver, San Diego, Detroit, Phoenix, Cleveland, Cincinnati and Tampa, and 13 newspaper markets, including Memphis, Knoxville, Naples, Fla., and Corpus Christi, Texas. Since 1941, Scripps has operated the National Spelling Bee, one of America's most-enduring celebrations of academic excellence.

SOURCE WXYZ-TV