PALO ALTO, Calif., March 24, 2015 /PRNewswire/ -- Augmented Pixels, a leading developer of interactive solutions with augmented and virtual experiences, announced that it has closed $1 million in Seed funding led by The Hive, a co-creation studio focused on building data-driven applications. Augmented Pixels will relocate its headquarters to Palo Alto to incubate at The Hive. Joining the Seed round are investors from Steltec Capital. Leveraging new developments in virtual reality and augmented reality, Augmented Pixels creates technologies and interactive solutions for global businesses to generate sales in retail, marketing, real estate, architecture, design, entertainment and events. The Augmented Pixels solution is in use by National Geographic, Harkus, Jayman, Zoom3D and many other customers.
"The use of interactive experiential augmented and virtual reality solutions to drive revenue is exactly the kind of business application that The Hive is looking to help build and launch," said T.M. Ravi, Managing Director of The Hive. "It is thrilling to see the success of Augmented Pixels so far, and we look forward to working actively with Vitaliy and his team to bring their technology to new markets and customer channels."
As augmented reality (AR) and virtual reality (VR) grow increasingly prevalent on mobile devices, Augmented Pixels is already driving success metrics for its customers. The company's proprietary technology can be used on all platforms: iPhone, iPad, Android, Oculus Rift, and Samsung Gear VR. Many global businesses are using Augmented Pixels' applications to enhance their marketing and sales effectiveness. The investment will allow the company to concentrate on the development of new unique technologies for 3D scanning and creation of inexpensive high quality content for virtual reality.
Augmented Pixels has developed unique augmented reality tracking technology that is substantially better than other market players, as it provides the highest accuracy of images with no jittering in variable detection distances and lighting conditions.
Augmented Pixels' key product set and current use cases include:
- Real Estate: IntuitHouse is an AR platform catalog of real estate projects for property developers and architectural firms. Propana Virtual Viewer gives buyers a preview of real estate properties. Modus Matrix creates a virtual real estate overview of housing communities in augmented 3D
- Retail: ShowInRoom is an app that creates a virtual showroom in your apartment or office to experiment and preview furnishings
"Augmented Pixels has been a really dynamic partner for us, as we continue to realize the potential of augmented reality in the retail space," said Krista Newberry, Senior Vice President of North America Licensing, National Geographic. "We've been collaborating with them on some truly innovative projects since 2014, and they consistently deliver solutions that elevate the consumer experience for our products. Vit and his team have managed to exceed our expectations and deliver on time and on budget. We're excited to continue working with the Augmented Pixels team, as we introduce new products at retail."
About Augmented Pixels
Founded in 2010, Augmented Pixels is one of the leading developers of Augmented and Virtual Reality solutions for retail, real estate, interior design and event marketing. Our customers include National Geographic, Jayman, Paladone, Zum3D etc. The company is headquartered in Palo Alto, CA with development center in Odessa. Investors include The Hive, AVentures, partners from Steltec Capital and Plug-and-Play. For more information visit www.augmentedpixels.com.
About The Hive
The Hive believes that innovation in data technologies will help create a new generation of applications that will disrupt markets and create new business opportunities. Founded in 2012 and headquartered in Palo Alto with related The Hive entities in India and soon in other regions of the world, The Hive is a studio that creates and launches startups and provides capital, company-building and technological resources to bring companies to market. Dedicated to utilizing the latest open source innovations and infrastructure, The Hive offers participants an in-house petabyte scale Big Data App Server that enables startups' rapid product development and reduced time to market. The Hive runs a Big Data Think Tank, a community of over 6,500 entrepreneurs, business professionals and technologists who gather for weekly forum events to share thought leadership, knowledge and trends in Big Data. For more information visit www.hivedata.com.
About National Geographic
With a mission to inspire, illuminate and teach, the National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. The member-supported Society, which believes in the power of science, exploration and storytelling to change the world, reaches over 600 million people each month through its media platforms, products and events. National Geographic has funded more than 11,000 research, conservation and exploration projects, and its education programs promote geographic literacy. For more information, visit www.nationalgeographic.com.
SOURCE The Hive