Diabetes in Control Aligns with UBM Medica US for Unique Marketing and Distribution Partnership

NORWALK, Conn., July 18, 2012 /PRNewswire/ -- Diabetes in Control (DiabetesInControl.com) today announced a unique marketing and distribution partnership with UBM Medica US. Diabetes in Control is the leading independent digital diabetes media company dedicated to equipping frontline medical practitioners to battle the diabetes epidemic. Subscribers consult Diabetes in Control's two weekly newsletters and website to learn the most advanced medical insights that save lives and improve outcomes.

UBM Medica US is one of the largest media companies in the United States serving the healthcare industry and delivers integrated and strategic communication solutions to a comprehensive audience of medical professionals and healthcare consumers through online, print, live, and custom programs. Diabetes in Control content will now be delivered to more professionals via the UBM Medica Partner Network.

"Diabetes research is advancing at an unprecedented scale and speed. However, new life-extending, life-enhancing, error-eliminating, cost-cutting practices and therapies remain unknown or unused for too long," said Andrew Young, President, Diabetes in Control. Our partnership with UBM Medica US will both extend our reach and enable greater focus on our mission to better equip medical professionals to win the battle against diabetes and pre-diabetes."

Through this marketing and distribution partnership, more Endocrinologists and diabetes care givers will benefit through easier and more extensive access to Diabetes in Control's content including:

• Tools for healthcare professionals, including a "Test Your Knowledge" section.
   
• Diabetes Clinical Mastery series – weekly newsletter distributed to over 93,000 subscribers.
   
• Topic centers providing updated content and resources to diabetes medical professionals. 
   
• CE/CME opportunities, with over 50 free online courses, lectures and presentations.

"We are very excited to be partnering with Diabetes in Control – a leader in diabetes information," said Barron Hirsch, Senior Director at UBM Medica US. "This new partnership brings a new audience to our community of healthcare professionals and will create great new opportunities for both companies."

For more information, visit: www.diabetesincontrol.com
 

About Diabetes in Control
Diabetes in Control is the leading independent website and e-newsletter for clinicians who treat diabetes – including primary care physicians, directors of pharmacy, endocrinologists, certified diabetes educators, and other healthcare professionals. Twice each week over 93,000 medical professional subscribers receive Diabetes in Control newsletters to help in patient care and to improve outcomes

Diabetes in Control is comprised of feature articles, complimentary Continuing Medical Education opportunities, challenging case study questions, video interviews with top diabetes physicians and scientists, clinical slide presentations, web and mobile tool reviews, PDF downloads, and information from 200 scientific journals, periodicals and studies to better equip healthcare professionals to battle the epidemic. Subscribers also receive weekly e-newsletters and special editions on the most compelling topics in diabetes care.

About UBM Medica US
Addressing today's healthcare information needs, UBM Medica US, delivers strategic, integrated communications solutions and comprehensive reach -- online, in print, and via custom programs. Improving the effectiveness of healthcare through information and education, UBM Medica US provides unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world. Through journals, magazines, websites, online communities, drug databases, digital events, and other valuable resources, UBM Medica US also delivers comprehensive communication solutions for the pharmaceutical and related industries. Websites include CancerNetwork.com, ConsultantLive.com, DiagnosticImaging.com, MusculoskeletalNetwork.com, OBGYN.net, PhysiciansPractice.com, PsychiatricTimes.com and SearchMedica.com. UBM Medica US is part of UBM Connect – which provides marketing services across a number of communities, the largest of which are healthcare, medical device design and advanced manufacturing. UBM Connect also includes UBM Studios, the global leader in interactive digital environments. UBM Connect is a UBM plc company. For more information, visit www.UBMMedicaUS.com.

Media Contacts:
For Diabetes in Control                                                 
Andrew Young                                                                      
310.927.1077                                                                     
[email protected]     

For UBM Medica US                               
Amy Erdman
203.523.7041      
[email protected]

SOURCE UBM Medica US