Dialed In and Last Prisoner Project Launch 'Freedom Receipt' Campaign to Highlight the Human Cost of Cannabis Prohibition

Limited-edition gummy and retail campaign turn an everyday cannabis purchase into a reminder of the people still living with the consequences of prohibition

DENVER, Nov. 10, 2026 /PRNewswire/ -- For millions of Americans, buying cannabis is now an ordinary, affordable legal transaction. But for those affected by aggressive prosecution during the War on Drugs, cannabis has carried a dramatically different price: years of incarceration, missed birthdays and holiday celebrations, lost time with family and lives permanently altered by criminalization.

This holiday season, Dialed In – the Rosin Gummy Company – is partnering with Last Prisoner Project (LPP) on "Freedom Receipt," a new campaign and limited time offering designed to make that disparity tangible and bring the continuing consequences of cannabis prohibition directly into the legal cannabis purchasing experience.

With every purchase of Freedom Receipt, the consumer receipt will include original content documenting the cost one incarcerated individual has paid in terms of lost years with loved ones, family celebrations and life opportunities. In addition, for each purchase, Dialed In will make a direct contribution to Last Prisoner Project, a non-profit organization dedicated to cannabis criminal justice reform. Available in all Dialed In markets, the limited-edition Freedom Receipt gummy will serve as the physical expression of the campaign, bringing the message into the retail environment where cannabis consumers experience the benefits of legalization every day.

"For millions of people, cannabis is something you can walk into a store and purchase legally without giving it a second thought," said Max Vansluys, President and Head of Business Development at Dialed In. "But that reality exists alongside people who have spent years of their lives in prison for cannabis-related offenses and families who have lost time together that they can never get back. We believe being part of the legal cannabis industry comes with a responsibility to acknowledge that history. Freedom Receipt is our way of putting that reality directly in front of consumers and asking what we can do about it."

Freedom Receipt is designed not to diminish the progress made through cannabis legalization, but to acknowledge the gap between that progress and the people who continue to be affected by prohibition. The campaign brings this contrast to life through stories of people who have experienced the consequences of cannabis criminalization firsthand.

"The progress of legalization is real, but legalization did not erase the harm caused by prohibition," said Stephanie Shepard, Executive Director of Last Prisoner Project. "There are still people and families living with the consequences of cannabis criminalization while others are able to participate in a legal and increasingly successful cannabis industry."

Freedom Receipt creates an opportunity to understand the inequity that remains and remember those people still suffering because of it. One of those stories belongs to Shepard herself, who was sentenced to 10 years in federal prison on a first-time, nonviolent cannabis offense. She served nine years before her release in 2019, followed by five years of probation. Her experience perfectly illustrates the toll of incarceration and the systemic injustices that continue to keep thousands of people behind bars for actions now legal across much of the country.

"It can be easy to forget what cannabis prohibition meant for people like me," Shepard said. "I lost nine years of time with my friends and family because of a first-time cannabis offense. You cannot put a price on that time. Seeing that reality represented through something as ordinary as a receipt is powerful because it reminds people that the consequences of prohibition were and still are very real."

The receipts tell the stories no one wants to remember. For example, Parker Coleman is serving a de facto life sentence of 60 years for getting caught up in a marijuana conspiracy charge despite no violence of any kind.

"It's ridiculous that marijuana, which is glorified in the media and has been legalized in several states and is shown to help people medically, has gotten no nationwide call for pardons," he said.

Unless Coleman receives clemency, he will be in his 80s when he is released. Ismael Lira has spent more than 20 years behind prison bars after he was sentenced to life in prison without the possibility of parole. His offense? Possession with intent to distribute cannabis.

"People ask me, 'How can a nonviolent first-time offender be sentenced to a mandatory life sentence for cannabis?' I am living this sad truth," said Lira, who was sentenced in 2006. "I was sentenced to life in prison for possession with intent to distribute cannabis. There were no eyewitnesses, no physical seizure of the supposed 100 kilograms (which turned into 33,000 kilograms for not pleading guilty, which then carried a life sentence). All based on evidence from a DEA agent who was recently convicted on multiple counts of falsifying evidence and records."

Lira's story is a stark example of the unjust prosecution of the War on Drugs.

"For those who are unaware of what transpires in our legal system, I hope this gives you pause," he said. "For those who are in my circumstances – don't lose hope."

For Dialed In, the campaign continues a long-term commitment to cannabis justice. The brand believes companies that benefit from the legal cannabis industry have an obligation to acknowledge the industry's history and support efforts to address the ongoing consequences of prohibition.

"Freedom Receipt isn't about making consumers feel guilty for participating in legal cannabis," Vansluys said. "It's about realizing how much has changed while also recognizing what hasn't changed. We have an opportunity to enjoy the progress of legalization and, at the same time, help address the consequences of prohibition that remain."

Freedom Receipt will be available for a limited time at participating Dialed In retailers in Arizona, Colorado, Illinois, Missouri and Ohio. For more information or to schedule an interview, please contact Bree DeVita at [email protected] or 303-513-1244.

Dialed In
Dialed In, a Sun Theory company, is redefining the cannabis edibles industry with award-winning, high-quality gummies infused with solventless rosin, crafted from strain-specific collaborations with the finest cultivators. Known for its commitment to excellence, Dialed In utilizes solventless extraction techniques to preserve the full spectrum of cannabinoids and terpenes in each edible, ensuring an authentic and effective experience. With a focus on purity, flavor and consistency, Dialed In offers discerning consumers an elevated way to enjoy cannabis, setting a new standard in the market for quality and innovation in cannabis edibles. For more information, visit DialedInGummies.com. Continue the conversation on LinkedIn, Facebook, Instagram and X.

About Last Prisoner Project
The Last Prisoner Project (LPP) is a national, nonpartisan nonprofit organization dedicated to repairing the harms of the drug war and driving transformative change in America's criminal legal and drug policy systems. Operating at the intersection of charitable services and systemic reform, LPP combines direct legal advocacy, policy change, and reentry support to fight for justice right now and for the long term. Founded in 2019 by a coalition of cannabis industry pioneers, legal experts, social justice advocates, and entrepreneurial leaders, LPP was born from a bold but simple belief: no one should remain incarcerated for an offense that is no longer illegal.

SOURCE Dialed In Gummies