Diamond Experts at King of Jewelry, a Leading Online and Wholesale Jewelry Dealer, Dedicate Themselves to Educating the Public

LOS ANGELES, Aug. 17, 2011 /PRNewswire/ -- The decision to get an engagement ring or wedding ring, like the decision to get married in the first place, is not one to be taken lightly. Diamond engagement rings or diamond wedding rings represent a substantial investment. If you're going to pay for high-quality, you want to feel assured that you're going to get high-quality. At King of Jewelry, one of the premier wholesale jewelry stores in Los Angeles, the experts on staff are committed to arming their prospective customers with all the information they need to make the best choice for them.

So how do you find a true diamond in the rough? The experienced staff at King of Jewelry has done the work for you by highlighting the four essential criteria for grading a diamond. They are known collectively as the four C's: cut, color, clarity, and carat. Whether you are looking for diamond engagement rings or diamond wedding rings, the standard is the same across the board.

Let us begin with cut. The cut of a diamond encompasses the general workmanship performed on this most precious of gems. Exquisite work brings out the facets in the diamond, creating a truly scintillating appearance.

The second criterion you must consider is color. A perfect diamond is totally colorless. As diamonds approach this ideal, their value increases dramatically.  Clarity, the third criterion or standard for appraising diamonds, may seem similar to color, but in truth it is distinct in a very important way. Blemishes in the interior or on the surface of the diamond diminish its clarity, and thus its value.

The fourth criterion, carat, is the one most commonly known within the general public. Carat is the unit of measurement for a diamond. Simply put, the higher the carat, the larger the diamond.

Now, obviously, just because you are familiar with these terms doesn't mean you are qualified to appraise a diamond. Nevertheless, the staff at King of Jewelry strongly believes it is imperative for customers to understand the basics of diamonds. They have risen above the ranks of other jewelry stores in Los Angeles precisely because they take the time to educate their patrons, rather than simply try to push the most expensive product on every person who comes through their door. King of Jewelry's reputation has earned them an A+ rating with the Better Business Bureau; truth be told, though, they are even more proud of the praise they have earned from countless satisfied customers over the last two decades.

To learn more about the many timeless choices available through King of Jewelry, visit them online at http://www.kingofjewelry.com or call (888)-349-8299.

PR submitted by http://www.cyberset.com

SOURCE King of Jewelry