DiGennaro Communications Appoints Howard Schacter as Its First President

Former "Marketer of the Year" Honoree to Drive Agency Expansion

Dec 07, 2010, 17:16 ET from DiGennaro Communications

NEW YORK, Dec. 7, 2010 /PRNewswire/ -- Samantha DiGennaro, CEO and founder of DiGennaro Communications (DGC), the independent New York City-based public relations firm, today named Howard Schacter as the agency's first-ever President, effective immediately.

Mr. Schacter will be responsible for high-level client counsel, and for driving DGC's growth in new areas of client service, including sports, entertainment, technology communications, and consumer brand marketing. He will also handle management responsibilities for the company.

"Howard's deep experience with integrated marketing and communications will help us fuel DGC's growth by expanding the range of businesses we support, while also strengthening the strategic counsel we're committed to delivering to our clients," said Samantha DiGennaro. "He has built award-winning B2B and B2C PR programs for entertainment, retail and food/beverage companies, while earning the trust of the C-suite. I'm thrilled to have him join our executive management team."

An experienced strategic marketing and communications executive, Mr. Schacter was formerly Marketing and PR Chief at Steve & Barry's, where he was named a Brandweek "Marketer of the Year" honoree. Prior to that, he headed corporate communications at Live Nation (then SFX/Clear Channel Entertainment). Earlier in his career he ran global corporate communications for Interpublic Group of Cos' Draft and also managed communications campaigns for such well-known brands as McDonald's, Sony, Tommy Hilfiger and CBS Television.

About DGC

DiGennaro Communications is the leading full-service strategic communications company specializing in the marketing, media, entertainment and business sectors. Its clients include leading global and boutique companies such as Digitas, Y&R, David & Goliath, Mr Youth and Creature.

DGC has seen consistent year-over-year growth since opening its doors and is poised to celebrate its fifth anniversary in January, 2011. A sought-after counselor to agency CEOs and creative executives, Samantha DiGennaro had more than a decade of experience running in-house communications at leading global companies prior to opening her own.

SOURCE DiGennaro Communications