BOSTON, May 30, 2017 /PRNewswire/ -- Digilant has been selected as a winner in the category of Best Use of Big Data at the 2017 MITX Awards for their Consumer Persona Product.
The MITX Awards show is the largest and most prestigious annual awards competition in the country for technology and digital innovation. The categories in this year's program showcase the disruptive marketing, creative, and emerging technologies happening in New England. Winners were announced in 24 categories at a sold-out event held on May 25th at Royale Boston.
Digilant's Consumer Persona is unique in the programmatic advertising industry in that it curates online data of consumers that are actually engaging and converting, uncovering REAL customers and creating unique data segments, based upon each advertiser's individual data signals.
"At Digilant we've listened to our clients and appreciate that is not enough to just develop complex programmatic algorithms," said Adam Cahill, President of Digilant US. "In the digital advertising ecosystem, a large chunk of the value of the data being produced is lost because it is not translated into a format that clients can experience and use. We came up with a satisfying visual output that was a real representation of the intricate nature of our client's data. This output is focused on three of our advertisers' main business objectives: Performance Lift, Reach (new customers), and the Discovery of New Audiences. We are honored to have Consumer Persona recognized by the New England digital technology and marketing community."
"This year's entries exemplified the curious intellect that drives innovation in Boston," said Amy Quigley, President of MITX. "It was an exciting evening marking 21 years of creativity and industry leading ideas in technology. I was overwhelmed by the energy."
For the complete list of winners and other information please visit the MITX Awards Website.
Unlock Data. Uncover Customers.
Digilant offers programmatic buying solutions and services designed for independent agencies and brands that are increasing their programmatic spending. Using data science to unlock 'new' automated buying strategies, Digilant enables brands to uncover proprietary and complex audience data that gives them the actionable intelligence they need to compete across every important media channel.
Digilant is an ispDigital Group Company. For more information, visit us at www.digilant.com or follow us on Twitter @Digilant_US.
Inspire. Connect. Provoke.
For the restless companies that comprise the Massachusetts technology and innovation eco-system, MITX is the ultimate resource: inspiring members with progressive thinking, meaningful connections and provocative conversation. Celebrating 21 years of connecting tech and innovation professionals in New England, MITX is a dynamic community of more than 7,500 thought leaders and collaborators in search of insight, education and opportunity. MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.