BOULDER, Colo., Feb. 1, 2017 /PRNewswire/ -- IMM, a full-service digital agency, has appointed agency veteran Gina Lee to Chief Operating Officer. Formerly Senior Vice President of Media at IMM, Lee will continue to manage all aspects of Media and Digital Performance, while also overseeing the agency's Technology and Data Science teams. Lee will report to IMM President Sean Baker.
As the third employee of IMM, Lee has spent the last decade building an agency that "plays in the gray" by solving real sales problems. With more than 15 years of experience in the digital space, Lee's pedigree includes stints at New York-based Soho Digital and Google.
"Gina is likely the smartest person I will ever have the pleasure of working alongside," said Sean Baker, President, IMM. "Her clients and her colleagues benefit from her relentless quest for finding business solutions every single day."
Often credited with bringing programmatic, pay-for-performance digital marketing to Colorado, Lee is recognized as a subject-matter expert in the digital space. She attributes her insatiable thirst to learn as the key to her success. Her detective-like curiosity is apparent in her love for the unclear. The challenge and the opportunity to develop measurable solutions is what excites her most about IMM.
"Gina's leadership, capability to think holistically and infectious passion for the industry is sure to translate to our continued success. IMM's future is very bright," said Baker.
Lee received a B.S. in Marketing from UC-Berkeley and her MBA from Northwestern University's Kellogg School of Business. An advocate for both lifelong learning and her undergraduate alma mater, Lee currently acts as the Vice President on the board of the Rocky Mountain Golden Bears Alumni Association.
IMM is a full-service digital marketing agency focused on building national marketing programs that get smarter every day and increase in value over time. Founded in 2006, IMM has a long track record of innovating and adapting ahead of major industry shifts. Following the concept of Ideas Made Measurable, IMM takes a bottoms-up approach to marketing to deliver business results by creating custom builds and national campaigns that leverage a unique combination of team, technology and creativity.