Digital Agency Interakt Launches Resulticks -- First-in-Class, Omnichannel Marketing Automation Platform

NEW YORK, Sept. 17, 2014 /PRNewswire/ -- Global digital marketing agency Interakt today launched Resulticks, a first-in-class, fully-integrated omnichannel marketing automation platform designed to enable marketers to dynamically target, engage, analyze and respond to audiences both online and offline.

Resulticks provides end-to-end omnichannel integration—across social, email, mobile, SMS, QR code, CRM, search and web campaigns—powered by big data analytics. Easy to use, Resulticks offers:

• Regional and global campaign management: The ability to run campaigns across various levels of geography and demography
• Benchmarking within industry verticals: Access to benchmarking data against industry standards or internal metrics
• Advanced audience targeting: The ability to leverage the power of big data for customer specific targeting and segmentation
• Actionable insights and reporting: Deep industry-specific insights and 360-degree view of the individual customer including sentiment analysis in easy-to-use and understand formats

"Establishing clearly how marketing contributes to the top line is every CMO's challenge," says Redickaa Subrammanian, Interakt CEO and chief strategist. "With new digital channels erupting each day, and customers jumping from one channel to another to complete a transaction, marketers struggle to understand who their customers actually are—what channels they prefer, what offers they respond to, who influences them and whom they influence."  

Adds chief creative technologist and Resulticks visionary Dakshen R, "Every channel—print, web, social, email, text messaging, SEO, you name it—requires a separate program or platform, and since none of these tools work together, marketers must figure out how to manually compile and make sense of these data from different sources. But, we're marketers, not data scientists. That's why we developed Resulticks—to solve that problem for ourselves and our clients." 

Resulticks is three solutions in one—a dynamic campaign creation and management tool, a big data cloud and analytics suite for extracting customer intelligence and insights, and an advanced reporting suite. As such, Resulticks enables:

Targeting and segmentation

• Enhance audience targeting and segment lists; augment customer data with big data and omnichannel monitoring to build a richer behavioral profile for each customer or audience member.
• Dynamically target audiences in real time and make cross-channel campaign adjustments based on live, incoming behavioral data.

Campaign creation and management

• Launch and manage both online and offline campaigns across owned and earned media including: email, mobile, SMS, social, QR codes and landing pages, providing the widest channel coverage in the industry.
• Streamline and consolidate regional and global campaign management with visibility and control across multiple offices, geographies and markets from a single dashboard.
• Interact with and engage customers directly from the platform, including the ability to seamlessly continue or move conversations from one channel to another, for example from Facebook to email or SMS

Data analytics and reporting

• Connect to existing legacy systems and other stand-alone marketing solutions to consolidate, cleanse and effectively cluster a master big data database of customer information. Generate instant real-time reports with campaign reach, engagement, conversion, ROI and more included out of the box.
• Generate recommendations based on those insights to help fine-tune messages, channel selection and communication frequency for optimum results.

ROI and cost efficiency

• Directly attribute sales and ROI to specific channels and campaigns to track propensity—what spurs audiences to take action—and benchmark campaigns against one another for continuous improvement.
• Manage big data, marketing automation and reporting all in one platform to dramatically reduce time, money and IT department dependency compared to fragmented solutions that have a high level of effort and cost to implement.

The Resulticks platform integrates with all of the most popular email, mobile, CRM, RDBMS, e-commerce, analytics, big data and webinar platforms off the shelf as one solution. Resulticks is available in Free, Pro and Enterprise versions to meet a wide range of needs.

Learn more at www.resulticks.com.

About Resulticks

A subsidiary of Interakt Digital Group, Resulticks' global footprint includes business development and support centers strategically located across major markets worldwide, including New York, Chicago, San Francisco, London, Singapore, Dubai, Chennai, Bangalore, and Mumbai. For more information, visit www.resulticks.com

SOURCE Interakt Digital Group