Digital Air Strike Announces First-of-its-Kind Integration with Edmunds.com

SCOTTSDALE, Ariz., June 12, 2014 /PRNewswire/ -- Digital Air Strike, the nation's leading automotive social media, online reputation and lead-response company, today announced yet another new partnership with a top review site - Edmunds.com - a leading car-shopping website with the goal of "making car buying easy."

This new partnership leverages Digital Air Strike's exclusive survey technology to integrate with Edmunds.com to seamlessly allow dealerships to turn consumer survey feedback into public reviews on Edmunds.com. Digital Air Strike now has survey integration with the top two dealership review sites, Edmunds.com and Cars.com, as ranked by car buyers in the 2013 Automotive Social Media Trends Study.

This integration is available exclusively through Digital Air Strike's Review Surge 3.0 solution, which automatically generates a survey after a customer buys or services a vehicle at a dealership.  The dealership's Dealer Management System (DMS) triggers a survey with the option of seamlessly leaving customer feedback on Edmunds.com once their feedback successfully passes Edmunds.com moderation process, ensuring reviews that are generated are "verified customer reviews." This is a turnkey way for dealerships to leverage direct customer feedback to build review volume on Edmunds.com. 

For dealerships, this new product not only increases the number and frequency of reviews on Edmunds.com but it also provides a more robust view of their car shoppers' sales and service experiences.  For dealership customers, the integration provides an easy, automated way to share their experience on Edmunds.com.  For consumers in general, the additional volume of reviews gives them a more accurate sense of what they can expect if they choose to visit the dealership for sales or service. 

Seamless customer-to-review site integration is exclusively available to dealerships, manufacturers and dealer groups that work with Digital Air Strike.  Visit www.digitalairstrike.com to learn more.

Supporting Quotes

"Digital Air Strike is pleased to partner with the top two dealership review sites, Edmunds.com and Cars.com," said Alexi Venneri, Co-founder and Chief Executive Officer at Digital Air Strike, "And with 47% of car buyers stating review sites are the largest influencer in which dealership they select in their car buying process*, this type of innovative technology is incredibly helpful for both consumers and dealerships."

"The results are impressive!  Within only a few months of getting this new integration we generated 21 new sales and service reviews on Edmunds.com alone and our star rating is five stars," said Ryan Pesin, VP of Marketing at Ardmore Toyota, part of the Central Atlantic Toyota dealership region

"We are already seeing positive results for dealers and car shoppers with our new Digital Air Strike integration," said Mike Grave, Executive Director of Business Development of Edmunds.com, "As the leading site for car shoppers and as a company that values innovation and transparency, we appreciate the many benefits being created by this application of our API."

*2013 Automotive Social Media Trends Study of 2,000 car buyers.

About Digital Air Strike

Digital Air Strike provides the industry's most complete automotive social media and digital marketing solution and is a recognized leader in the industry. The company has been named one of the Top 10 Most Interesting and Innovative Automotive Companies of 2013 and awarded as the #1 Dealers' Choice Award for Reputation Management.

Digital Air Strike has developed a turnkey program that includes fully managing social media sites, online reputation, and digital lead responses for dealerships nationwide. The company offers multiple tiers of service, ranging from targeted social media and review site management to comprehensive multi-vehicle quoting with behavioral targeting capabilities. Working with thousands of dealerships, six of the top 8 OEMs and 27 of the top 30 dealer groups, Digital Air Strike has a proven track record of increasing consumer engagement and delivering additional lead traffic. More information is available at www.digitalairstrike.com and www.facebook.com/digitalairstrike.

SOURCE Digital Air Strike