Digital Analytics Veteran Joe Shantz Joins Porter Novelli

Joins Agency from YAHOO!

Jul 17, 2012, 09:45 ET from Porter Novelli

NEW YORK, July 17, 2012 /PRNewswire/ -- Global public relations leader Porter Novelli has appointed Joe Shantz senior vice president, digital analytics, effective July 16. He will be responsible for identifying and creating new digital tools and channels for audience engagement and analysis.

"Communications programs that lead to meaningful business change must be driven at the outset by sophisticated audience modeling and analysis," said Michael Ramah, acting CEO, Porter Novelli. "Joe has a strong track record of developing models that have generated insights and enviable results for some of the world's top brands. We are delighted to have him join the team." 

Prior to joining Porter Novelli Shantz spent two years at YAHOO! as director, marketing insights, responsible for audience recommendations and targeting, as well as campaign channel optimization including e-mail, online, TV and radio. Before that he spent two years with MYSPACE as director, analytics, overseeing marketing activities including SEM/SEO and e-mail campaigns. Over the course of his career he also held digital analytics and research positions with Turner Broadcasting, PHD and BBDO.

"Porter Novelli is highly regarded in the industry for its pioneering work in creating analytics tools that deliver immediate and actionable audience data that enable them to create highly compelling and effective communications programs," said Shantz. "I'm excited to pair my expertise with this forward-thinking team and to help drive results for the agency's clients." Shantz will report to Karen van Bergen, senior partner and managing director of Porter Novelli's New York office.

"We are very proud to add an analytics expert of Joe's caliber to our strategic digital analytics team," added van Bergen. "With digital analytics taking an even larger role in communications programming, Joe's ability to translate 'big data' into 'big ideas' will drive new perspectives and new opportunities for clients."

Shantz earned an MBA in strategic planning/marketing/information technology from Carnegie Mellon University, and a B.A. in English literature from the University of Michigan.

About Porter Novelli

A global public relations leader, Porter Novelli was founded in 1972. In 90 offices in nearly 60 countries, Porter Novelli combines the power of immersion with the rigor of research to create deep human insights that enable the agency to transform the opinions, beliefs and behaviors of those who matter most to its clients. For additional information, please visit Porter Novelli is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (, manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.

Omnicom Group Inc. ( is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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