The increased use of DAM across retail, media, and entertainment industries is one of the major factors driving the growth of the market. The increasing penetration of the internet and the growing use of smartphones is driving many businesses across retail, media, and entertainment industries to go online and tap the growth potential. This is increasing the need for digital asset management solutions to gain operational intelligence and real-time insights to investigate incidents and make better decisions. Also, these solutions help organizations remotely monitor geographically dispersed stores and improve operational efficiency. All these factors are positively influencing the growth of the market.
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