Digital Leaders To Speak About Mobile And Desktop Privacy Technology At Tech Talks In Cannes

CANNES, France, June 19, 2013 /PRNewswire/ -- Three leading digital advertising companies, AdTruth, MediaMath, and PubMatic, in concert with global privacy management solutions provider, TRUSTe, will be presenting together on a "Tech Talks" panel at the renowned Cannes Lions International Festival of Creativity this Thursday, June 20. The panel, entitled "Solving the Privacy Challenge In An Always Connected World", will be moderated by Paran Johar, CEO and Founder of the Mobile Media Summit and Mobile Media Upfront. AdTruth, PubMatic and TRUSTe will also present a viable privacy technology solution based on providing reliable consumer choice when using interest-based advertising dependent on technologies other than cookies.

(Photo:  http://photos.prnewswire.com/prnh/20130619/NY34636LOGO )

"As the digital advertising industry evolves and industry demand continues to increase for the use of device identification technology for advertising purposes it becomes more and more important that existing privacy standards be vigorously adhered to in order to meet consumers' expectations," said Paran Johar, CEO and Founder of Mobile Media Summit and Upfront. "I'm excited to take part in this conversation because that is precisely what these companies are trying to achieve."

Alongside Johar will be: James Lamberti, VP and GM of AdTruth, Greg Williams, Co-Founder, SVP of MediaMath, Bob Walczack, VP Mobile at PubMatic, and Kevin Trilli, VP Product at TRUSTe.

Key Information for the event is as follows:

• Date: Thursday, June 20, 2013
• Time: 10:30AM – 11:30AM CET
• Location: Young Lions Zone in the Palais de Festivals

During the panel AdTruth, PubMatic and TRUSTe will announce a privacy technology solution, which adheres to existing Digital Advertising Alliance (DAA) standards and guidelines, which can be implemented by companies in the industry utilizing emerging forms of device identification technology – regardless of their choice of vendor. This timely discussion is another example of industry leaders providing choice and transparency to consumers.

About the companies that will be presenting:

• AdTruth, a leading provider of universal device identification technology enabling marketers to reach and recognize audiences at scale on any device while respecting consumer privacy and choice.
• MediaMath, MediaMath's TerminalOne platform is the operating system for marketing professionals. Through the platform, marketers can speak to their customers as individuals, utilizing the latest technology and audience data to deliver finely targeted ad messages across channels, and at scale.
• PubMatic, an advertising technology company which gives premium publishers a real-time media-selling platform to manage revenue and brand strategy, as well as combining real-time bidding (RTB), brand protection tools, audience insights, and hands-on support to serve the world's leading publishers.
• TRUSTe is the leading global provider of data privacy management solutions, offering a broad suite of products to help companies safely collect and use customer data to power their business by building trust, driving engagement and ensuring compliance across all their online channels – websites, mobile apps, advertising and cloud services.

Use #privacytech to follow along with this topic and the associated panel discussion.

For press inquiries please contact:
Chris DeVito at chris (at) thunder11 dot com
212-362-1307

SOURCE AdTruth, MediaMath, PubMatic and TRUSTe